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markal.com website review

Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 94 checks

This review found 30 issues worth fixing on markal.com, 10 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
105 ms82 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202685 ms
May 30, 202688 ms
Jun 6, 202695 ms
Jun 13, 202690 ms
Jun 20, 202694 ms
Jun 27, 202690 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202686 ms
Jul 25, 202687 ms
Aug 1, 202691 ms
Aug 8, 202695 ms
Aug 15, 202697 ms
Aug 22, 2026100 ms
Aug 29, 202699 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202695 ms
Oct 17, 202696 ms
Oct 24, 202697 ms
Oct 31, 202696 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of markal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. markal.com at 0.4 s0.4 s
  2. markal.com at 0.8 s0.8 s
  3. markal.com at 1.1 s1.1 s
  4. markal.com at 1.5 s1.5 s
  5. markal.com at 1.9 s1.9 s
  6. markal.com at 2.3 s2.3 s
  7. markal.com at 2.6 s2.6 s
  8. markal.com at 3.0 s3.0 s

markal.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix50
  • Improve image delivery

    9.9 s · 4.1 MB

    29 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.9 s faster on a phone.

  • Reduce unused JavaScript

    3.5 s · 635 KiB

    About 635 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 295 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, PayPal and Optanon and others), adding 1.3 MB and 818 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 222 ms

    222 ms

    Google Tag Manager costs a phone 222 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 24.3 s

    24.3 s

    Your largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 264 ms

    264 ms

    Scripts block taps and scrolling for 264 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 85 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 778 ms

    778 ms

    Real visitors wait 778 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 6.1 MB in 123 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 123 requests on a phone: images 4.6 MB (67), scripts 1.3 MB (33) and stylesheets 84 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (668 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images far larger than shown

    65 KiB

    8 images are downloaded at several times the size a phone draws them, for example Product-Welding.jpg at 440 px wide, shown at 146 px. Resized copies would save about 65 KiB.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 9598
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “High-Performance Industrial Marking for Metal Production, Shipbuilding”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 90 internal links, 4 external

    The homepage links to 90 pages on markal.com and 4 external pages.

6 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Since 1934, Markal® brand industrial markers have been part of the global manufacturing company, LACO Industries, LLC.”.

  • One H1 headline

    Your main headline reads: “The Right Mark Every Time”.

  • Canonical URL set

    The canonical URL is https://markal.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://markal.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (455 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /About/Our-Story has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9297
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    28 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (markal.com).

  • Valid certificate (80 days left)

    The certificate from Google Trust Services · WE1 verifies for markal.com and is valid for another 80 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    markal.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    markal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    markal.com was registered in Oct 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    markal.com is registered until Oct 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 378 words of copy

    The homepage carries about 378 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Markers”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Us”, “sign up” and “Shop Markers”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 48 testimonial or review blocks, 3 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be markal.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify;Shopify Plus;Shopware;Shopware 6
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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