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pitec.ch website review
Visit site (opens in a new tab)Reviewed 22 October 202641 issues · 99 checks
This review found 41 issues worth fixing on pitec.ch, 14 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #35,222 of 80,374 reviewed websitesbeats 51%
- #20,531 of 39,488 online storesbeats 42%
- #30 of 69 Shopware storesbeats 54%
Closest competitors among Shopware stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 756 ms |
| May 9, 2026 | 760 ms |
| May 16, 2026 | 733 ms |
| May 23, 2026 | 703 ms |
| May 30, 2026 | 703 ms |
| Jun 6, 2026 | 666 ms |
| Jun 13, 2026 | 683 ms |
| Jun 20, 2026 | 717 ms |
| Jun 27, 2026 | 756 ms |
| Jul 4, 2026 | 860 ms |
| Jul 11, 2026 | 871 ms |
| Jul 18, 2026 | 874 ms |
| Jul 25, 2026 | 865 ms |
| Aug 1, 2026 | 888 ms |
| Aug 8, 2026 | 865 ms |
| Aug 15, 2026 | 808 ms |
| Aug 22, 2026 | 788 ms |
| Aug 29, 2026 | 742 ms |
| Sep 5, 2026 | 765 ms |
| Sep 12, 2026 | 794 ms |
| Sep 19, 2026 | 801 ms |
| Sep 26, 2026 | 835 ms |
| Oct 3, 2026 | 798 ms |
| Oct 10, 2026 | 770 ms |
| Oct 17, 2026 | 763 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 79 ms |
| May 9, 2026 | 78 ms |
| May 16, 2026 | 72 ms |
| May 23, 2026 | 73 ms |
| May 30, 2026 | 73 ms |
| Jun 6, 2026 | 73 ms |
| Jun 13, 2026 | 73 ms |
| Jun 20, 2026 | 75 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 83 ms |
| Jul 11, 2026 | 84 ms |
| Jul 18, 2026 | 85 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 87 ms |
| Aug 8, 2026 | 89 ms |
| Aug 15, 2026 | 93 ms |
| Aug 22, 2026 | 93 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 85 ms |
| Sep 19, 2026 | 85 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 89 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.6 s
4.4 s
5.1 s
5.8 s
pitec.ch does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
3.1 s · 3.4 MB11 images could be 3.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.
Reduce unused JavaScript
1.2 s · 311 KiBAbout 311 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Use efficient cache lifetimes
750 ms · 495 KiB62 files are served with short cache lifetimes, so returning visitors download them again (495 KiB).
Mobile performance score: 59
59/100Your mobile performance score is 59 (desktop: 77). Pages that score under 90 lose visitors before the first paint.
Font display
950 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).
Reduce unused CSS
450 ms · 100 KiBAbout 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
400 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 400 ms.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 731 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Vimeo adds 32 ms
32 msVimeo costs a phone 32 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (Vimeo), adding 375 KiB and 32 ms of main-thread time.
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 368 ms
368 msYour server sent the HTML in 368 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.7 s
11.7 sYour largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AKTION DER WOCHE SUPPENTOPF ELEKTRISCH JETZT PROFITIEREN”.
Time to Interactive: 19.2 s
19.2 sThe page becomes fully interactive after 19.2 s. Good is under 3.8 s.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 265 ms
265 msScripts block taps and scrolling for 265 ms in total while the page loads. Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 107 ms
107 msReal visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 609 ms
609 msReal visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.023
0.023The layout barely moves while loading (CLS 0.023, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 74 requests
5.2 MBYour homepage downloads 5.2 MB in 74 requests on a phone: images 4.0 MB (15), scripts 611 KiB (48) and fonts 277 KiB (5). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.2 MB together. On a phone connection a single image that size takes seconds.
4 images in older formats
4 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Suedback_09-26.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (45 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 175.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Elements must only use permitted ARIA attributes (6 elements)
Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (4 characters)
Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 H1 headlines
There are 6 <h1> headlines (“Aktion der Woche”, “Pitec Aktuell” and “Kreativität trifft Präszision”). One clear main headline is easier for people and search engines.
No robots.txt
There is no robots.txt at pitec.ch/robots.txt, the first file search crawlers ask for.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
126 internal links, 7 external
The homepage links to 126 pages on pitec.ch and 7 external pages.
2 checks passed
Canonical URL set
The canonical URL is https://pitec.ch/.
XML sitemap found
Your XML sitemap is reachable at https://pitec.ch/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (788 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/E-Shop, /E-Shop/Schneiden-l-Teilen-l-Portionieren, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Portionieren-l-Abfuellen, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Schaber-l-Spatel-l-Spachtel, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Ausstecher and /E-Shop/Schneiden-l-Teilen-l-Portionieren/Messer and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
/E-Shop/Schneiden-l-Teilen-l-Portionieren, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Portionieren-l-Abfuellen, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Schaber-l-Spatel-l-Spachtel, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Ausstecher, /E-Shop/Schneiden-l-Teilen-l-Portionieren/Messer and /E-Shop/Schneiden-l-Teilen-l-Portionieren/Schneidbretter and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
20 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://pitec.ch does not redirect to https, so some visitors land on the insecure version.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (pitec.ch).
Valid certificate (70 days left)
The certificate from Let's Encrypt · YE2 verifies for pitec.ch and is valid for another 70 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors.
Domain and trust
No CAA record
pitec.ch has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,173 words of copy
The homepage carries about 1,173 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “E-Shop” and “Zum E-Shop”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 4 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be pitec.ch is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a:mailsecurity.allsystems.ch a:spf.trendhosting-net.ch include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 41 issues on pitec.ch, including 15 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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