middo.nl website review

A phone's processor spends 5.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,036 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Klaviyo, Trust Pilot and Shopify and others), adding 1.1 MB and 641 ms of main-thread time.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

19 images could be 527 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 181 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Klaviyo costs a phone 360 ms of main-thread work and 619 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

76 KiB JavaScript is shipped twice across bundles.

13 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “5 jaar Middo: Early Black Friday met kortingen tot 70%, met…”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 323 requests on a phone: images 1.2 MB (41), scripts 1.0 MB (111) and other files 871 KiB (138). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 tap targets are too small or too close together to hit reliably with a finger.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

22 visible links have no text or label, so screen readers cannot say where they go.

The homepage links to 875 pages on middo.nl and 3 external pages.

https://www.middo.nl/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.middo.nl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.middo.nl/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.middo.nl/collections/halloween-deals, https://www.middo.nl/collections/herfst, https://www.middo.nl/collections/dekbedovertrekken, https://www.middo.nl/collections/jassen-vesten, https://www.middo.nl/collections/heren-jassen-vesten and https://www.middo.nl/collections/dekens-plaids and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.middo.nl/collections/halloween-deals, https://www.middo.nl/collections/herfst, https://www.middo.nl/collections/dekbedovertrekken, https://www.middo.nl/collections/jassen-vesten, https://www.middo.nl/collections/heren-jassen-vesten and https://www.middo.nl/collections/dekens-plaids and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://www.middo.nl/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,081 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.