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mideerart.com website review
Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 84 checks
This review found 32 issues worth fixing on mideerart.com, 12 of them high impact, across 84 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #31,940 of 94,424 reviewed websitesbeats 61%
- #20,286 of 50,664 online storesbeats 54%
- #19,502 of 45,795 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 155 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 152 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 159 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 147 ms |
| Aug 29, 2026 | 148 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 151 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 140 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and TikTok and others), adding 1.8 MB and 1.4 s of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
882 KiBAbout 882 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 683 ms
683 msGoogle Tag Manager costs a phone 683 ms of main-thread work and 866 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Improve image delivery
409 KiB16 images could be 409 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 298 ms
298 msShopify costs a phone 298 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,617 HTML elements
The page has 2,617 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 236 KiB14 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.56
0.56For real visitors the layout shifts by 0.56 (75th percentile). Good is under 0.1.
Time to Interactive: 19.9 s
19.9 sThe page becomes fully interactive after 19.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 617 ms
617 msScripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 173 ms
173 msReal visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 704 ms
704 msReal visitors wait 704 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 155 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 38% faster for real visitors
-38%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 211 requests
4.2 MBYour homepage downloads 4.2 MB in 211 requests on a phone: images 1.9 MB (47), scripts 1.8 MB (72) and other files 247 KiB (45). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
1_826cf22f-b425-46dc-9bf7-07bb13d61b7e.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
10 elements hidden from screen readers can still receive keyboard focus.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 84 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (81 characters)
Your title is 81 characters, so Google will cut it off around 60: “mideer | Discover · Fun · Art, educational toys for children aged 2-8 – mideerart”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
162 internal links, 18 external
The homepage links to 162 pages on mideerart.com and 18 external pages.
6 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Focused on educational toys for the aesthetic and intellectual development of children aged 2-8 through international d…”.
Canonical URL set
The canonical URL is https://mideerart.com/.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mideerart.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,222 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mideerart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://mideerart.com/collections/markers has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages slow to respond
https://mideerart.com/collections/markers, https://mideerart.com/collections/art-supplies and https://mideerart.com/collections/coloring-rolls-books took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
50 small tap targets
50 of 89 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 977 words of copy
The homepage carries about 977 words of visible text.
5 checks passed
5 calls to action
The homepage has 5 calls to action, for example “SHOP ALL”, “Gift Shop” and “Shop By Type”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 120 testimonial or review blocks, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mideerart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Simprosys Google Shopping Feed · Judge Me Reviews · Selly Promotion Pricing · Instafeed · Omnisend · Free Contact Form · Facebook Pixel · cloudfront.net · noxgroup.com · avada.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on mideerart.com, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.