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midrex.com website review

Visit site (opens in a new tab)Reviewed 26 October 202629 issues · 82 checks

This review found 29 issues worth fixing on midrex.com, 13 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.9 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
147 ms87 msMay 2Oct 17138 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202699 ms
May 9, 202699 ms
May 16, 202699 ms
May 23, 202695 ms
May 30, 2026103 ms
Jun 6, 2026105 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026112 ms
Jul 4, 2026112 ms
Jul 11, 2026106 ms
Jul 18, 2026106 ms
Jul 25, 202694 ms
Aug 1, 2026105 ms
Aug 8, 2026104 ms
Aug 15, 2026106 ms
Aug 22, 2026108 ms
Aug 29, 2026100 ms
Sep 5, 2026100 ms
Sep 12, 2026104 ms
Sep 19, 2026115 ms
Sep 26, 2026121 ms
Oct 3, 2026136 ms
Oct 10, 2026140 ms
Oct 17, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of midrex.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. midrex.com at 0.6 s0.6 s
  2. midrex.com at 1.2 s1.2 s
  3. midrex.com at 1.8 s1.8 s
  4. midrex.com at 2.3 s2.3 s
  5. midrex.com at 2.9 s2.9 s
  6. midrex.com at 3.5 s3.5 s
  7. midrex.com at 4.1 s4.1 s
  8. midrex.com at 4.7 s4.7 s

Speed

5 to fix60
  • Improve image delivery

    1.4 s · 3.9 MB

    7 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    2.8 s

    58 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Reduce unused JavaScript

    900 ms · 180 KiB

    About 180 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 225 ms

    225 ms

    Google Tag Manager costs a phone 225 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google/Doubleclick Ads), adding 326 KiB and 225 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 753 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We don’t follow the future of steel. We create it.”.

  • Time to Interactive: 20.9 s

    20.9 s

    The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 99 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 43 ms

    43 ms

    Scripts block the page for only 43 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 9.8 MB in 136 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 136 requests on a phone: images 5.0 MB (28), media 3.9 MB (2) and scripts 595 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (508 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8189
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • autocomplete attribute must be used correctly (3 elements)

    autocomplete attribute must be used correctly: 3 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (45 elements)

    All page content should be contained by landmarks: 45 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 147 internal links, 4 external

    The homepage links to 147 pages on midrex.com and 4 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Our solution is the MIDREX™ direct reduction process, a proven technology for producing direct reduced iron (DRI), a hi…”.

  • One H1 headline

    Your main headline reads: “We don’t follow the future of steel. We create it.”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Home - Midrex Technologies, Inc.”.

  • Canonical URL set

    The canonical URL is https://www.midrex.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.midrex.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (1 of 6 facts)

    Your Organization JSON-LD is missing url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.midrex.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (904 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 452 words of copy

    The homepage carries about 452 words of visible text.

4 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Contact Us” and “Stegra Sweden LEARN MORE”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at midrex.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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