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mirrell.nl website review

Visit site (opens in a new tab)Reviewed 8 November 202618 issues · 68 checks

This review found 18 issues worth fixing on mirrell.nl, 4 of them high impact, across 68 checks. The most urgent: 7 linked pages are broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

87B

Closest competitors among Shopify stores

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One score from every part of this review. How it works

mirrel.nl (opens in a new tab)
Full-page screenshot of mirrell.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mirrell.nl at 0.4 s0.4 s
  2. mirrell.nl at 0.8 s0.8 s
  3. mirrell.nl at 1.1 s1.1 s
  4. mirrell.nl at 1.5 s1.5 s
  5. mirrell.nl at 1.9 s1.9 s
  6. mirrell.nl at 2.3 s2.3 s
  7. mirrell.nl at 2.6 s2.6 s
  8. mirrell.nl at 3.0 s3.0 s

Speed

3 to fix88

  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Improve image delivery

    350 ms · 37 KiB

    1 image could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 54 KiB

    About 54 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, Trust Pilot and Google CDN and others), adding 393 KiB and 149 ms of main-thread time.

  • Use efficient cache lifetimes

    37 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

  • Duplicated JavaScript

    31 KiB

    31 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 343 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix84

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.145

    0.145

    The layout shifts by 0.145 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed

  • Time to Interactive: 3.2 s

    3.2 s

    The page is fully interactive after 3.2 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Speed Index: 1.8 s

    1.8 s

    Visually, the page fills in at 1.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97

  • An image on the first screen is lazy-loaded

    kunstbloemen-boeket-klaprozen_3c85c133-145a-46ce-b5ed-d19705 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (61 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 52.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed

  • Page weight: 1.5 MB in 213 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 213 requests on a phone: other files 845 KiB (118), scripts 488 KiB (73) and fonts 97 KiB (4). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//mirrel.nl/cdn/shop/files/favicon_192x192_cd5f59b2-0a7…”.

  • 20 internal links, 8 external

    The homepage links to 20 pages on mirrell.nl and 8 external pages.

7 checks passed

  • Meta description: 116 characters

    Your meta description is 116 characters: “Bestel de allerbeste bloemen bij MIRRELL en laat een stijlvol boeket bezorgen. Geniet langer van de mooiste bloemen.”.

  • One H1 headline

    Your main headline reads: “MIRRELL”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Stijlvolle boeketten bestellen & laten bezorgen - MIRRELL”.

  • Canonical URL set

    The canonical URL is https://mirrel.nl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mirrel.nl/sitemap.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • llms.txt published

    The site publishes https://mirrel.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70

  • 7 linked pages are broken

    Your homepage links to https://mirrel.nl/products/gift-card, https://mirrel.nl/pages/ons-verhaal, https://mirrel.nl/pages/gift-card-verzilveren, https://mirrel.nl/pages/zakelijk, https://mirrel.nl/pages/veelgestelde-vragen and https://mirrel.nl/pages/bloemen-verzorgen and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 3 pages without a meta description

    https://mirrel.nl/blogs/stories, https://mirrel.nl/policies/refund-policy and https://mirrel.nl/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://mirrel.nl/blogs/stories has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

5 checks passed

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 59 words

    The homepage has only about 59 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed

  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mirrell.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · trustpilot.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 18 issues on mirrell.nl, including 5 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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