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mirrormate.com website review

Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 83 checks

This review found 36 issues worth fixing on mirrormate.com, 14 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
193 ms149 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026155 ms
May 30, 2026160 ms
Jun 6, 2026171 ms
Jun 13, 2026185 ms
Jun 20, 2026187 ms
Jun 27, 2026187 ms
Jul 4, 2026183 ms
Jul 11, 2026179 ms
Jul 18, 2026178 ms
Jul 25, 2026177 ms
Aug 1, 2026177 ms
Aug 8, 2026177 ms
Aug 15, 2026179 ms
Aug 22, 2026180 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026178 ms
Sep 19, 2026177 ms
Sep 26, 2026178 ms
Oct 3, 2026185 ms
Oct 10, 2026187 ms
Oct 17, 2026188 ms
Oct 24, 2026187 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mirrormate.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mirrormate.com at 1.1 s1.1 s
  2. mirrormate.com at 2.2 s2.2 s
  3. mirrormate.com at 3.3 s3.3 s
  4. mirrormate.com at 4.4 s4.4 s
  5. mirrormate.com at 5.5 s5.5 s
  6. mirrormate.com at 6.6 s6.6 s
  7. mirrormate.com at 7.7 s7.7 s
  8. mirrormate.com at 8.8 s8.8 s

Speed

11 to fix51
  • Render-blocking requests

    1.3 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,696 HTML elements

    The page has 4,696 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (withremark.com, PayPal and alia-prod.com and others), adding 1.5 MB and 1.2 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    653 KiB

    22 images could be 653 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    559 KiB

    About 559 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    480 KiB

    71 files are served with short cache lifetimes, so returning visitors download them again (480 KiB).

  • withremark.com adds 350 ms

    350 ms

    withremark.com costs a phone 350 ms of main-thread work and 646 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.

  • PayPal adds 269 ms

    269 ms

    PayPal costs a phone 269 ms of main-thread work and 266 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 9 KiB

    9 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mirror Frame Kit”.

  • Time to Interactive: 24.7 s

    24.7 s

    The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 652 ms

    652 ms

    Scripts block taps and scrolling for 652 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 198 ms

    198 ms

    Real visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 742 ms

    742 ms

    Real visitors wait 742 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.5 MB in 423 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 423 requests on a phone: images 2.6 MB (104), scripts 1.8 MB (160) and other files 708 KiB (102). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    274 KiB

    4 images are downloaded at several times the size a phone draws them, for example Wood.png at 390 px wide, shown at 61 px. Resized copies would save about 274 KiB.

  • About 1.5 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8392
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 83 internal links, 0 external

    The homepage links to 83 pages on mirrormate.com and 0 external pages.

5 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Frame a bathroom mirror in minutes with MirrorMate’s custom mirror frame kit. 65+ frame styles made for the bath. Guara…”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Mirror Frames for Mirrors | MirrorMate Frames”.

  • Canonical URL set

    The canonical URL is https://mirrormate.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mirrormate.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    49%

    The HTML your server sends has 534 of the 1,095 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://mirrormate.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://mirrormate.com/collections/decorative-style is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 7 pages without an H1

    https://mirrormate.com/collections/all, https://mirrormate.com/collections/black, https://mirrormate.com/collections/white, https://mirrormate.com/collections/wood-tones, https://mirrormate.com/collections/silver-grey and https://mirrormate.com/collections/metallic and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=42000070&Ver=2&mid=9acd4bf7-6a48-476a-a80e-6ef20f509c3d&bo=1&sid=74455560d99711f1835605644c40ce39&vid=74454dc0d99711f198d5af5537599dc1&vids=1&msclkid=N&pi=918639831&lg.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,095 words of copy

    The homepage carries about 1,095 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP 50+ FRAME STYLES” and “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “SHOP 50+ FRAME STYLES”, “Shop” and “Shop by color”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 18 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mirrormate.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Okendo · Postscript Sms Marketing · Microsoft Clarity · Klaviyo Email Marketing Sms · Test Sms · socialsnowball.io · withremark.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Founded
2004
Headquarters
Charlotte

Upkeep, stack, hiring and company data from programmable.info

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