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multilit.com.br website review

Visit site (opens in a new tab)Reviewed 2 November 202648 issues · 88 checks

This review found 48 issues worth fixing on multilit.com.br, 25 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.1 s3.9 sMay 16Oct 315.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.2 s
May 23, 20264.3 s
May 30, 20264.7 s
Jun 6, 20264.9 s
Jun 13, 20265.3 s
Jun 20, 20265.6 s
Jun 27, 20265.6 s
Jul 4, 20265.9 s
Jul 11, 20265.8 s
Jul 18, 20265.5 s
Jul 25, 20265.3 s
Aug 1, 20265.1 s
Aug 8, 20264.9 s
Aug 15, 20264.9 s
Aug 22, 20264.8 s
Aug 29, 20264.7 s
Sep 5, 20264.7 s
Sep 12, 20264.6 s
Sep 19, 20264.6 s
Sep 26, 20264.7 s
Oct 3, 20264.8 s
Oct 10, 20265.1 s
Oct 17, 20265.1 s
Oct 24, 20265.2 s
Oct 31, 20265.3 s
Real-visitor tap response (INP)75th percentile, phones
248 ms169 msMay 16Oct 31237 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026185 ms
May 23, 2026194 ms
May 30, 2026188 ms
Jun 6, 2026180 ms
Jun 13, 2026181 ms
Jun 20, 2026185 ms
Jun 27, 2026183 ms
Jul 4, 2026184 ms
Jul 11, 2026179 ms
Jul 18, 2026178 ms
Jul 25, 2026187 ms
Aug 1, 2026193 ms
Aug 8, 2026207 ms
Aug 15, 2026204 ms
Aug 22, 2026194 ms
Aug 29, 2026189 ms
Sep 5, 2026187 ms
Sep 12, 2026195 ms
Sep 19, 2026209 ms
Sep 26, 2026219 ms
Oct 3, 2026223 ms
Oct 10, 2026236 ms
Oct 17, 2026236 ms
Oct 24, 2026239 ms
Oct 31, 2026237 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of multilit.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. multilit.com.br at 2.6 s2.6 s
  2. multilit.com.br at 5.2 s5.2 s
  3. multilit.com.br at 7.8 s7.8 s
  4. multilit.com.br at 10.4 s10.4 s
  5. multilit.com.br at 13.1 s13.1 s
  6. multilit.com.br at 15.7 s15.7 s
  7. multilit.com.br at 18.3 s18.3 s
  8. multilit.com.br at 20.9 s20.9 s

Speed

10 to fix16
  • Use efficient cache lifetimes

    6.8 s · 7.4 MB

    73 files are served with short cache lifetimes, so returning visitors download them again (7.4 MB).

  • Improve image delivery

    3.8 s · 3.0 MB

    18 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

  • Reduce unused JavaScript

    4.2 s · 855 KiB

    About 855 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    2.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 1.6 MB and 1.8 s of main-thread time.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 396 ms. During a long task the page ignores taps.

  • 2,480 HTML elements

    The page has 2,480 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    180 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • Minify CSS

    30 ms · 3 KiB

    3 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.4 s

    6.4 s

    Real visitors wait 6.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.0 s

    5.0 s

    Real visitors see the first content after 5.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 26.2 s

    26.2 s

    Your largest element takes 26.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Quer ser um representante Multilit?”.

  • Speed Index: 29.6 s

    29.6 s

    Visually, the page fills in at 29.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.2 s

    36.2 s

    The page becomes fully interactive after 36.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.585

    0.585

    The layout shifts by 0.585 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 269 ms

    269 ms

    Real visitors wait 269 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 185 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 25 images without width and height

    25 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

5 to fix18
  • Page weight: 8.9 MB in 128 requests

    8.9 MB

    Your homepage downloads 8.9 MB in 128 requests on a phone: images 7.1 MB (46), scripts 1.6 MB (40) and stylesheets 87 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    1.9 MB

    4 images are downloaded at several times the size a phone draws them, for example SITE-Banner-Garantia-10-anos.png at 1,920 px wide, shown at 390 px. Resized copies would save about 1.9 MB.

  • 26 images in older formats

    26 images (6.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (845 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.5 g of CO₂ per visit

    2.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.52 g of CO₂e: 302.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8590
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 83 images without alt text

    83 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8583
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (21 characters)

    Your title is only 21 characters: “Home - Grupo Multilit”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 250 internal links, 14 external

    The homepage links to 250 pages on multilit.com.br and 14 external pages.

6 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Soluções para a sua Obra. Telhas de Fibrocimento, Tubos e Conexões, Forros e Portas Sanfonadas de PVC e outros diversos…”.

  • Canonical URL set

    The canonical URL is http://multilit.com.br/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://multilit.com.br/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://multilit.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,861 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages without a meta description

    https://multilit.com.br/categorias-produtos/acessorios-hidralicos and https://multilit.com.br/produto/acessorios-hidraulicos/prolongador-para-caixa-de-gordura have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://multilit.com.br/produto/acessorios-hidraulicos/engate-flexivel-2 and https://multilit.com.br/produto/auto-servico/plug-pvc-2 use the same meta description. A description written for each page earns more clicks.

  • 7 pages slow to respond

    https://multilit.com.br/blog, https://multilit.com.br/lista-de-materiais, https://multilit.com.br/categorias-produtos/acessorios-hidralicos, https://multilit.com.br/produto/acessorios-hidraulicos/prolongador-para-caixa-de-gordura, https://multilit.com.br/produto/acessorios-hidraulicos/engate-flexivel-2 and https://multilit.com.br/produto/acessorios-hidraulicos/valvula and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    59 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 686 words of copy

    The homepage carries about 686 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at multilit.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Skymail Servicos de Computacao e Provimento de Inf

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on multilit.com.br, including 24 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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