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multicopy.nl website review

Visit site (opens in a new tab)Reviewed 20 October 202635 issues · 86 checks

This review found 35 issues worth fixing on multicopy.nl, 15 of them high impact, across 86 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.6 s
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
215 ms191 msMay 2Oct 17196 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026211 ms
May 9, 2026208 ms
May 16, 2026204 ms
May 23, 2026202 ms
May 30, 2026210 ms
Jun 6, 2026211 ms
Jun 13, 2026211 ms
Jun 20, 2026212 ms
Jun 27, 2026209 ms
Jul 4, 2026208 ms
Jul 11, 2026205 ms
Jul 18, 2026204 ms
Jul 25, 2026201 ms
Aug 1, 2026195 ms
Aug 8, 2026194 ms
Aug 15, 2026195 ms
Aug 22, 2026196 ms
Aug 29, 2026209 ms
Sep 5, 2026211 ms
Sep 12, 2026207 ms
Sep 19, 2026211 ms
Sep 26, 2026204 ms
Oct 3, 2026205 ms
Oct 10, 2026203 ms
Oct 17, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of multicopy.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. multicopy.nl at 1.0 s1.0 s
  2. multicopy.nl at 2.0 s2.0 s
  3. multicopy.nl at 3.0 s3.0 s
  4. multicopy.nl at 4.0 s4.0 s
  5. multicopy.nl at 5.0 s5.0 s
  6. multicopy.nl at 6.0 s6.0 s
  7. multicopy.nl at 7.0 s7.0 s
  8. multicopy.nl at 8.0 s8.0 s

Speed

9 to fix42
  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 30). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    800 ms · 311 KiB

    5 images could be 311 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    150 ms · 607 KiB

    About 607 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Cookiebot and others), adding 746 KiB and 625 ms of main-thread time.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 402 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 281 ms

    281 ms

    Google Tag Manager costs a phone 281 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,603 HTML elements

    The page has 2,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    100 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Use efficient cache lifetimes

    81 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 97 ms

    97 ms

    Your server sent the HTML in 97 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slide-undefined”. Most of its time is resource load delay (5.1 s).

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 930 ms

    930 ms

    Real visitors wait 930 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 211 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 80 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 80 requests on a phone: scripts 1.5 MB (27), images 637 KiB (19) and fonts 120 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (445 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7788
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA progressbar nodes must have an accessible name (1 element)

    ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10090
  • 22 H1 headlines

    There are 22 <h1> headlines (“Ambitieuze ondernemers gezocht! Start jouw eigen …”, “Ambitieuze ondernemers gezocht! Start jouw eigen …” and “Een cadeau dat langer meegaat dan dat ene moment”). One clear main headline is easier for people and search engines.

  • Structured data has 5 problems

    Structured data found ((untyped) and Organization) but with 5 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 190 internal links, 13 external

    The homepage links to 190 pages on multicopy.nl and 13 external pages.

6 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Wij zijn jouw ideale communicatiepartner. Voor print- en drukwerk, binnen- en buitenreclame, online communicatie, advie…”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Multicopy The Communication Company”.

  • Canonical URL set

    The canonical URL is https://www.multicopy.nl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.multicopy.nl/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.multicopy.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,738 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 9 pages slow to respond

    https://www.multicopy.nl/themas, https://www.multicopy.nl/print-drukwerk/drukwerk, https://www.multicopy.nl/print-drukwerk/printen-en-kopieren, https://www.multicopy.nl/print-drukwerk/digitaal-drukwerk, https://www.multicopy.nl/print-drukwerk/variabel-data-printen and https://www.multicopy.nl/print-drukwerk/printing-on-demand and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 97 small tap targets

    97 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://fonts.gstatic.com/l/font?kit=J7adnpV-BGlaFfdAhLQo6btP&skey=36a3d5758e0e2f58&v=v11' from orig…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 790 words of copy

    The homepage carries about 790 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at multicopy.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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