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multicopy.nl website review
Visit site (opens in a new tab)Reviewed 20 October 202635 issues · 86 checks
This review found 35 issues worth fixing on multicopy.nl, 15 of them high impact, across 86 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 211 ms |
| May 9, 2026 | 208 ms |
| May 16, 2026 | 204 ms |
| May 23, 2026 | 202 ms |
| May 30, 2026 | 210 ms |
| Jun 6, 2026 | 211 ms |
| Jun 13, 2026 | 211 ms |
| Jun 20, 2026 | 212 ms |
| Jun 27, 2026 | 209 ms |
| Jul 4, 2026 | 208 ms |
| Jul 11, 2026 | 205 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 201 ms |
| Aug 1, 2026 | 195 ms |
| Aug 8, 2026 | 194 ms |
| Aug 15, 2026 | 195 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 209 ms |
| Sep 5, 2026 | 211 ms |
| Sep 12, 2026 | 207 ms |
| Sep 19, 2026 | 211 ms |
| Sep 26, 2026 | 204 ms |
| Oct 3, 2026 | 205 ms |
| Oct 10, 2026 | 203 ms |
| Oct 17, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.0 s
7.0 s
8.0 s
Speed
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 30). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
800 ms · 311 KiB5 images could be 311 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Render-blocking requests
900 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused JavaScript
150 ms · 607 KiBAbout 607 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Cookiebot and others), adding 746 KiB and 625 ms of main-thread time.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 402 ms. During a long task the page ignores taps.
Google Tag Manager adds 281 ms
281 msGoogle Tag Manager costs a phone 281 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,603 HTML elements
The page has 2,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
100 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Use efficient cache lifetimes
81 KiB17 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).
Reduce unused CSS
24 KiBAbout 24 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 97 ms
97 msYour server sent the HTML in 97 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 11.3 s
11.3 sVisually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slide-undefined”. Most of its time is resource load delay (5.1 s).
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user TTFB: 930 ms
930 msReal visitors wait 930 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 211 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 80 requests
2.4 MBYour homepage downloads 2.4 MB in 80 requests on a phone: scripts 1.5 MB (27), images 637 KiB (19) and fonts 120 KiB (7). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (445 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA progressbar nodes must have an accessible name (1 element)
ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
22 H1 headlines
There are 22 <h1> headlines (“Ambitieuze ondernemers gezocht! Start jouw eigen …”, “Ambitieuze ondernemers gezocht! Start jouw eigen …” and “Een cadeau dat langer meegaat dan dat ene moment”). One clear main headline is easier for people and search engines.
Structured data has 5 problems
Structured data found ((untyped) and Organization) but with 5 problems, for example “untyped block: missing @context (expected "https://schema.org")”.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
190 internal links, 13 external
The homepage links to 190 pages on multicopy.nl and 13 external pages.
6 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Wij zijn jouw ideale communicatiepartner. Voor print- en drukwerk, binnen- en buitenreclame, online communicatie, advie…”.
Title: 35 characters
Your title is a healthy 35 characters: “Multicopy The Communication Company”.
Canonical URL set
The canonical URL is https://www.multicopy.nl/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.multicopy.nl/sitemap_index.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.multicopy.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,738 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages slow to respond
https://www.multicopy.nl/themas, https://www.multicopy.nl/print-drukwerk/drukwerk, https://www.multicopy.nl/print-drukwerk/printen-en-kopieren, https://www.multicopy.nl/print-drukwerk/digitaal-drukwerk, https://www.multicopy.nl/print-drukwerk/variabel-data-printen and https://www.multicopy.nl/print-drukwerk/printing-on-demand and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
97 small tap targets
97 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://fonts.gstatic.com/l/font?kit=J7adnpV-BGlaFfdAhLQo6btP&skey=36a3d5758e0e2f58&v=v11' from orig…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 790 words of copy
The homepage carries about 790 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at multicopy.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on multicopy.nl, including 16 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.