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myessentialfeelings.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 74 checks

This review found 33 issues worth fixing on myessentialfeelings.com, 9 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s879 msMay 23Sep 191.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
133 ms100 msMay 23Sep 12104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026117 ms
May 30, 2026113 ms
Jun 6, 2026119 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026126 ms
Jul 4, 2026128 ms
Jul 11, 2026129 ms
Jul 18, 2026117 ms
Jul 25, 2026117 ms
Aug 1, 2026119 ms
Sep 12, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of myessentialfeelings.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. myessentialfeelings.com at 0.4 s0.4 s
  2. myessentialfeelings.com at 0.8 s0.8 s
  3. myessentialfeelings.com at 1.2 s1.2 s
  4. myessentialfeelings.com at 1.6 s1.6 s
  5. myessentialfeelings.com at 1.9 s1.9 s
  6. myessentialfeelings.com at 2.3 s2.3 s
  7. myessentialfeelings.com at 2.7 s2.7 s
  8. myessentialfeelings.com at 3.1 s3.1 s

Speed

10 to fix53
  • Reduce unused JavaScript

    2.1 s · 573 KiB

    About 573 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    750 ms · 74 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and ds-cdn.com and others), adding 1.2 MB and 462 ms of main-thread time.

  • Improve image delivery

    300 ms · 27 KiB

    1 image could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 195 ms

    195 ms

    Google Tag Manager costs a phone 195 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 158 ms

    158 ms

    Shopify costs a phone 158 ms of main-thread work and 552 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,802 HTML elements

    The page has 1,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix47
  • Largest Contentful Paint: 15.7 s

    15.7 s

    Your largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.272

    0.272

    The layout shifts by 0.272 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 130 ms

    130 ms

    Scripts block the page for only 130 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 310 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 310 requests on a phone: scripts 1.2 MB (68), other files 1.1 MB (186) and images 506 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8591
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 32 text elements with low contrast

    32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8386
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 11 H1 headlines

    There are 11 <h1> headlines (“”, “Barra de Selenita Gigante” and “Kit 5 Minerales Zodiac Sign”). One clear main headline is easier for people and search engines.

  • Meta description is long (167 characters)

    Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 119 internal links, 3 external

    The homepage links to 119 pages on myessentialfeelings.com and 3 external pages.

5 checks passed
  • Title: 33 characters

    Your title is a healthy 33 characters: “My Essential Feelings Magic Store”.

  • Canonical URL set

    The canonical URL is https://myessentialfeelings.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://myessentialfeelings.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,714 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://myessentialfeelings.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://myessentialfeelings.com/collections/rodados, https://myessentialfeelings.com/collections/masivos and https://myessentialfeelings.com/collections/formas have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 13-field form

    Your longest form asks for 13 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,221 words of copy

    The homepage carries about 1,221 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “Expandir menú Shop Contraer menú Shop” and “SHOP NOW”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myessentialfeelings.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Gift Box · Judge Me Reviews · Inbox · Oxi Social Login Wishlist · Forms · oxiapps.com · layouthub.com · nfcube.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on myessentialfeelings.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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