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novencia.com website review

Visit site (opens in a new tab)Reviewed 29 October 202629 issues · 73 checks

This review found 29 issues worth fixing on novencia.com, 8 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of novencia.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. novencia.com at 0.4 s0.4 s
  2. novencia.com at 0.8 s0.8 s
  3. novencia.com at 1.1 s1.1 s
  4. novencia.com at 1.5 s1.5 s
  5. novencia.com at 1.9 s1.9 s
  6. novencia.com at 2.3 s2.3 s
  7. novencia.com at 2.6 s2.6 s
  8. novencia.com at 3.0 s3.0 s

Speed

5 to fix81
  • Render-blocking requests

    3.2 s

    53 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

  • Use efficient cache lifetimes

    1.0 s · 1.8 MB

    96 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Improve image delivery

    1,005 KiB

    7 images could be 1,005 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Reduce unused JavaScript

    150 ms · 96 KiB

    About 96 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, tarteaucitron.io and Google Fonts and others), adding 199 KiB and 166 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 509 ms of it running JavaScript. That is comfortably low.

  • Server response: 101 ms

    101 ms

    Your server sent the HTML in 101 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix88
  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Success storie | Customer centric”. Most of its time is element render delay (2.2 s).

  • Time to Interactive: 4.3 s

    4.3 s

    The page becomes fully interactive after 4.3 s. Good is under 3.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

  • Total Blocking Time: 93 ms

    93 ms

    Scripts block the page for only 93 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.3 MB in 103 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 103 requests on a phone: images 1.7 MB (17), scripts 363 KiB (36) and fonts 120 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    61 KiB

    1 image is downloaded at several times the size a phone draws it, for example iceberg.png.webp at 1,600 px wide, shown at 100 px. Resized copies would save about 61 KiB.

  • 1 image in older formats

    1 image (40 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (110 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7989
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9290
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 50 internal links, 12 external

    The homepage links to 50 pages on novencia.com and 12 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Notre mission est d’accompagner les entreprises et les organisations dans la définition et la mise en œuvre de leurs pr…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Novencia - A T&S compagny - Cabinet de conseil opérationnel”.

  • Canonical URL set

    The canonical URL is https://www.novencia.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.novencia.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.novencia.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (509 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.novencia.com/en, https://www.novencia.com/novencia, https://www.novencia.com/studycase/definition-et-mise-en-place-dune-strategie-data, https://www.novencia.com/studycase/vehicules-connectes-its-time-to-move-to-cloud and https://www.novencia.com/studycase/dispositif-de-titrisation-synthetique have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.novencia.com/expertise, https://www.novencia.com/services/customer-centric, https://www.novencia.com/services/data-ia, https://www.novencia.com/services/innovation-technology, https://www.novencia.com/success-stories and https://www.novencia.com/la-rse-au-sein-de-novencia and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “tarteaucitron.io license expired”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    26 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 368 words of copy

    The homepage carries about 368 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Join novencia”, “[email protected]” and “Contact”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at novencia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
OVHcloud

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 29 issues on novencia.com, including 10 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
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