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pinstorm.com website review

Visit site (opens in a new tab)Reviewed 24 October 202627 issues · 74 checks

This review found 27 issues worth fixing on pinstorm.com, 13 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.4 sMay 16Aug 82.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
334 ms264 msMay 23Aug 1326 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026318 ms
May 30, 2026303 ms
Jun 6, 2026309 ms
Jun 13, 2026319 ms
Jun 20, 2026319 ms
Jun 27, 2026295 ms
Jul 4, 2026274 ms
Jul 11, 2026274 ms
Jul 18, 2026272 ms
Jul 25, 2026287 ms
Aug 1, 2026326 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pinstorm.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pinstorm.com at 0.4 s0.4 s
  2. pinstorm.com at 0.8 s0.8 s
  3. pinstorm.com at 1.1 s1.1 s
  4. pinstorm.com at 1.5 s1.5 s
  5. pinstorm.com at 1.9 s1.9 s
  6. pinstorm.com at 2.3 s2.3 s
  7. pinstorm.com at 2.6 s2.6 s
  8. pinstorm.com at 3.0 s3.0 s

Speed

6 to fix31
  • Reduce unused JavaScript

    2.1 s · 380 KiB

    About 380 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    6.2 MB

    5 images could be 6.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    600 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 600 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 479 ms. During a long task the page ignores taps.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 173 KiB and 109 ms of main-thread time.

  • Document request latency

    33 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Phones get a much slower page than desktops

    Desktop scores 58 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix36
  • Largest Contentful Paint: 38.6 s

    38.6 s

    Your largest element takes 38.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We do not pay for any 'earn-from-home digital marketing tas…”.

  • Time to Interactive: 42.5 s

    42.5 s

    The page becomes fully interactive after 42.5 s. Good is under 3.8 s.

  • First Contentful Paint: 6.6 s

    6.6 s

    The first text or image appears after 6.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 318 ms to 326 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 12.9 MB in 69 requests

    12.9 MB

    Your homepage downloads 12.9 MB in 69 requests on a phone: images 11.7 MB (54), scripts 824 KiB (3) and other files 173 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    f4fb8437-976d-4fbe-9ae8-32a66f1d6081 weighs 3.2 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    2.5 MB

    1 image is downloaded at several times the size a phone draws it, for example f4fb8437-976d-4fbe-9ae8-32a66f1d6081 at 2,160 px wide, shown at 342 px. Resized copies would save about 2.5 MB.

  • 3 images in older formats

    3 images (3.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.7 g of CO₂ per visit

    3.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.67 g of CO₂e: 440.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 8493
  • Images must have alternative text (3 elements)

    Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 71 internal links, 0 external

    The homepage links to 71 pages on pinstorm.com and 0 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Somebody got rich off your marketing budget. It should have been you.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Pinstorm — The Only Marketing Firm With Skin in the Game”.

  • Canonical URL set

    The canonical URL is https://pinstorm.com/.

  • Structured data in place

    Structured data found: FAQPage, HowTo, MarketingAgency, ProfessionalService and Quotation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pinstorm.com/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    60%

    The HTML your server sends has 1,484 of the 2,490 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://pinstorm.com/llms.txt (5 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 6 small tap targets

    6 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,490 words of copy

    The homepage carries about 2,490 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Talk to us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Talk to us” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pinstorm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Analytics
Hosting
Google Cloud

Company

Founded
2004

Upkeep, stack, hiring and company data from programmable.info

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