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pintocruz.pt website review

Visit site (opens in a new tab)Reviewed 28 October 202633 issues · 70 checks

This review found 33 issues worth fixing on pintocruz.pt, 13 of them high impact, across 70 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.0 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
222 ms145 msMay 9Oct 24205 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026161 ms
May 16, 2026156 ms
May 23, 2026154 ms
May 30, 2026161 ms
Jun 6, 2026173 ms
Jun 13, 2026194 ms
Jun 20, 2026213 ms
Jun 27, 2026212 ms
Jul 4, 2026199 ms
Jul 11, 2026180 ms
Jul 18, 2026173 ms
Jul 25, 2026175 ms
Aug 1, 2026178 ms
Aug 8, 2026187 ms
Aug 15, 2026190 ms
Aug 22, 2026196 ms
Aug 29, 2026192 ms
Sep 5, 2026195 ms
Sep 12, 2026191 ms
Sep 19, 2026191 ms
Sep 26, 2026196 ms
Oct 3, 2026195 ms
Oct 10, 2026201 ms
Oct 17, 2026199 ms
Oct 24, 2026205 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pintocruz.pt (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pintocruz.pt at 1.1 s1.1 s
  2. pintocruz.pt at 2.3 s2.3 s
  3. pintocruz.pt at 3.4 s3.4 s
  4. pintocruz.pt at 4.5 s4.5 s
  5. pintocruz.pt at 5.6 s5.6 s
  6. pintocruz.pt at 6.8 s6.8 s
  7. pintocruz.pt at 7.9 s7.9 s
  8. pintocruz.pt at 9.0 s9.0 s

Speed

9 to fix36
  • Improve image delivery

    5.3 s · 5.8 MB

    9 images could be 5.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.3 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 461 KiB

    About 461 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.4 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 36). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, WordPress and Facebook and others), adding 3.2 MB and 627 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • WordPress adds 168 ms

    168 ms

    WordPress costs a phone 168 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 298 ms

    298 ms

    Google Tag Manager costs a phone 298 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    248 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (248 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “No Grupo Pinto & Cruz desenvolvemos um conjunto de atividad…”.

  • Speed Index: 16.9 s

    16.9 s

    Visually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.703

    0.703

    The layout shifts by 0.703 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 239 ms

    239 ms

    Real visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 161 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 577 ms

    577 ms

    Real visitors wait 577 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 154 ms

    154 ms

    Scripts block the page for only 154 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 10.0 MB in 130 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 130 requests on a phone: images 7.4 MB (52), scripts 1.2 MB (33) and media 859 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 2.8 g of CO₂ per visit

    2.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9285
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 67 images in the HTML carry an alt attribute.

  • 9 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 9 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10081
  • Title is short (18 characters)

    Your title is only 18 characters: “Grupo Pinto & Cruz”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at pintocruz.pt/robots.txt, the first file search crawlers ask for.

  • 103 internal links, 6 external

    The homepage links to 103 pages on pintocruz.pt and 6 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “No Grupo Pinto & Cruz”.

  • Canonical URL set

    The canonical URL is https://pintocruz.pt/pt/.

  • Structured data in place

    Structured data found: Article, Organization, Person, WebPage and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://pintocruz.pt/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Other pages

100
  • 2 pages slow to respond

    https://pintocruz.pt/pt/home/area-instalacoes-eletromecanicas and https://pintocruz.pt/pt/home/area-tubagens-e-materiais-de-construcao took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 23 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (6 required). Every extra field lowers completion.

  • Only about 33 words

    The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pintocruz.pt, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
WordPress.com

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 33 issues on pintocruz.pt, including 18 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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