solesteals.com website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

4 images could be 606 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 124 ms of main-thread work and 559 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, Google CDN and Cloudflare CDN and others), adding 672 KiB and 192 ms of main-thread time.

About 239 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

About 37 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 69 ms to 67 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 155 requests on a phone: images 824 KiB (9), other files 755 KiB (82) and scripts 702 KiB (48). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example Untitled_a658cae3-849f-4aa9-9b2c-fa5d39dd52d4_1512x.jpg at 1,422 px wide, shown at 390 px. Resized copies would save about 156 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 11 characters: “Sole Steals”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 11 characters: “Sole Steals”. 70 to 160 characters is enough to sell the click.

The homepage links to 53 pages on solesteals.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://solesteals.com/collections/coming-soon has no meta description, so Google writes the search snippet from whatever text it finds.

https://solesteals.com/collections/all-shoes, https://solesteals.com/collections/worn-section, https://solesteals.com/collections/vintage, https://solesteals.com/policies/privacy-policy, https://solesteals.com/policies/terms-of-service and https://solesteals.com/policies/refund-policy and 1 other use the same meta description. A description written for each page earns more clicks.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.