solestory.se website review

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

About 213 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 287 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,480 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and minmaxify.com and others), adding 609 KiB and 475 ms of main-thread time.

2 images could be 203 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 KiB could be saved by minifying JavaScript.

12 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 855 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.0 MB in 192 requests on a phone: scripts 794 KiB (65), other files 761 KiB (99) and images 373 KiB (14). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Cooler_Bag_-_A_Sneakerhead_s_Best_Friend_in_Summer_78433b64- at 1,427 px wide, shown at 390 px. Resized copies would save about 111 KiB.

1 image (338 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Your title is only 28 characters: “SOLESTORY – Thesolestory.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 420 pages on solestory.se and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://thesolestory.com/collections/mens-apparel-off-court has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=4052757&tm=gtm002&Ver=2&mid=1f111fae-a1e3-4174-8739-0184487f2f7f&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=SOLESTORY%20%E2%80%93%20Thesolestory.com&p=htt.

4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://storage.googleapis.com/msc_products/shopify_ids/000000000000.csv' from origin 'htt…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 348 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.