soleprovisions.com website review

A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 1.2 MB and 964 ms of main-thread time.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 662 KiB of JavaScript is downloaded but never used on this page.

25 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

8 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 327 ms of main-thread work and 191 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 312 ms. During a long task the page ignores taps.

Shopify costs a phone 170 ms of main-thread work and 494 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a pair of shoes on a blanket”.

The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 487 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

The layout shifts by 0.115 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 326 requests on a phone: images 1.8 MB (36), scripts 1.4 MB (95) and other files 988 KiB (158). Under 2 MB keeps phones on slow connections fast.

Naot_Home_Page_Mobile_Oct.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

8 images (763 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images are downloaded at several times the size a phone draws them, for example Molly_20_Modica_Suede.webp at 520 px wide, shown at 160 px. Resized copies would save about 328 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

186 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 15 characters: “Sole Provisions”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 44 characters: “Unbelievably Comfortable Footwear Since 1997”. 70 to 160 characters is enough to sell the click.

Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: missing name”.

The homepage links to 443 pages on soleprovisions.com and 28 external pages.

https://www.soleprovisions.com/collections/womens-footwear, https://www.soleprovisions.com/collections/womens_boots, https://www.soleprovisions.com/collections/womens_clogs, https://www.soleprovisions.com/collections/womens_heels_and_wedges, https://www.soleprovisions.com/collections/womens_oxfords and https://www.soleprovisions.com/collections/womens_sandals and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.soleprovisions.com/collections/womens-footwear, https://www.soleprovisions.com/collections/womens_boots, https://www.soleprovisions.com/collections/womens_clogs, https://www.soleprovisions.com/collections/womens_heels_and_wedges, https://www.soleprovisions.com/collections/womens_oxfords and https://www.soleprovisions.com/collections/womens_sandals and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.soleprovisions.com/cdn/shop/t/131/assets/productwiz-rio.min.css?v=1369040' bec…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 846 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.