tedbaker.hr website review

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

About 95 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.2 s on main-thread work while loading, 777 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 152 ms of main-thread work and 470 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Shopify, willdesk.com and ascl.pro and others), adding 715 KiB and 324 ms of main-thread time.

About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

10 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 images further down the page (156 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

14 form fields have no label, so screen readers announce an empty box and autofill guesses.

10 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Your title is 93 characters, so Google will cut it off around 60: “Ted Baker London - Best Clothing and Accessories for Men & Women – Ted Baker London - Cro…”.

Your meta description is 201 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: missing name”.

The homepage links to 96 pages on tedbaker.hr and 5 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://www.tedbaker.hr/collections/outlet-men-jackets, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.tedbaker.hr/collections/outlet-women, https://www.tedbaker.hr/collections/outlet-men, https://www.tedbaker.hr/collections/outlet-men-outerwear, https://www.tedbaker.hr/collections/outlet-men-knitwear, https://www.tedbaker.hr/collections/outlet-men-tops and https://www.tedbaker.hr/collections/outlet-men-shirts and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.tedbaker.hr/collections/outlet-women, https://www.tedbaker.hr/collections/outlet-men, https://www.tedbaker.hr/collections/men, https://www.tedbaker.hr/collections/outlet-men-outerwear, https://www.tedbaker.hr/collections/outlet-men-knitwear and https://www.tedbaker.hr/collections/outlet-men-tops and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://ascl.pro/css/pp.css?v=0.1.37' from origin 'https://www.tedbaker.hr' has been block…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 105 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.