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tomshardware.com website review
Visit site (opens in a new tab)Reviewed 12 October 202651 issues · 103 checks
This review found 51 issues worth fixing on tomshardware.com, 20 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.3 s |
| Apr 25, 2026 | 1.3 s |
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 104 ms |
| Apr 25, 2026 | 104 ms |
| May 2, 2026 | 104 ms |
| May 9, 2026 | 103 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 103 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 101 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 109 ms |
| Aug 29, 2026 | 107 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.7 s
5.8 s
7.0 s
8.2 s
9.4 s
Speed
Use efficient cache lifetimes
11.8 s · 3.9 MB332 files are served with short cache lifetimes, so returning visitors download them again (3.9 MB).
Reduce unused JavaScript
4.7 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.
Main-thread work: 19.1 s
A phone's processor spends 19.1 s on main-thread work while loading, 9.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 25
25/100Your mobile performance score is 25 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,612 HTML elements
The page has 3,612 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Rubicon Project and futurecdn.net and others), adding 5.7 MB and 3.0 s of main-thread time.
Improve image delivery
900 ms · 307 KiB4 images could be 307 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Google Tag Manager adds 800 ms
800 msGoogle Tag Manager costs a phone 800 ms of main-thread work and 907 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 798 ms. During a long task the page ignores taps.
futurecdn.net adds 398 ms
398 msfuturecdn.net costs a phone 398 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Rubicon Project adds 684 ms
684 msRubicon Project costs a phone 684 ms of main-thread work and 151 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
chargebee.com adds 367 ms
367 mschargebee.com costs a phone 367 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 293 ms
293 msFacebook costs a phone 293 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 102 KiBPolyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Phones get a much slower page than desktops
Desktop scores 55 but mobile only 25. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 53 ms
53 msYour server sent the HTML in 53 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 15.1 s
15.1 sThe first text or image appears after 15.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 32.1 s
32.1 sYour largest element takes 32.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A fast, durable, and expensive NAS workhorse”.
Speed Index: 17.4 s
17.4 sVisually, the page fills in at 17.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 73.2 s
73.2 sThe page becomes fully interactive after 73.2 s. Good is under 3.8 s.
Total Blocking Time: 3.4 s
3.4 sScripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 104 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 85 ms
85 msReal visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 320 ms
320 msReal visitors wait 320 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.051
0.051The layout barely moves while loading (CLS 0.051, good is under 0.1).
Images and page weight
Page weight: 10.6 MB in 1,355 requests
10.6 MBYour homepage downloads 10.6 MB in 1,355 requests on a phone: scripts 4.9 MB (263), images 2.6 MB (388) and stylesheets 1.7 MB (10). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.0 MB together. On a phone connection a single image that size takes seconds.
5 images in older formats
5 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
6SgLeeuy6ZMEuRhaZRfH7T-480-80.jpg.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
3.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 360.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
17 images without alt text
17 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (2 elements)
Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (44 elements).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
503 internal links, 19 external
The homepage links to 503 pages on tomshardware.com and 19 external pages.
7 checks passed
Meta description: 95 characters
Your meta description is 95 characters: “Tom's Hardware helps you buy the best hardware and build the best PC to play, create and work..”.
One H1 headline
Your main headline reads: “Tom's Hardware”.
Title: 46 characters
Your title is a healthy 46 characters: “Tom's Hardware: For The Hardcore PC Enthusiast”.
Canonical URL set
The canonical URL is https://www.tomshardware.com/.
Structured data in place
Structured data found: ItemList, SiteNavigationElement, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tomshardware.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,778 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /computing, which answers with an error. Visitors hit a dead end and search engines drop it.
5 linked pages hidden from search
/membership, /bench, /tag/premium-feature, /tag/roadmaps and /pc-components/cpus/best-picks are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
5 pages share 2 titles
/ and /uk all use the title “Tom's Hardware: For The Hardcore PC Enthusiast”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages share a meta description
/tag/premium-feature, /tag/roadmaps and /news-analysis use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
/membership, /premium, /phones, /bench, /tag/premium-feature and /tag/roadmaps and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 broken images
5 images failed to load on a phone, for example https://ib.adnxs.com/getuid?https%3A%2F%2Fpixel.servebom.com%2Fpartner%3Fcb%3D2170%26svc%3Dus%26id%3D23%26uid%3D%24UID.
18 third-party cookies
18 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
27 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,562 words of copy
The homepage carries about 2,562 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Future's experts”.
2 short forms
2 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
46 cookies set on arrival
46Opening the homepage sets 46 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
98 other companies contacted
Loading the homepage contacts 98 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tomshardware.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Company
- Founded
- 1996
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on tomshardware.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.