tomwood.com website review

83 files are served with short cache lifetimes, so returning visitors download them again (598 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.3 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, complyauto.com and kbb.com and others), adding 1.1 MB and 1.6 s of main-thread time.

1 image could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

Google Tag Manager costs a phone 824 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 471 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 602 ms. During a long task the page ignores taps.

complyauto.com costs a phone 493 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 197 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

kbb.com costs a phone 236 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,941 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “blank gif”.

The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

Real visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

22 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.1 MB in 126 requests on a phone: media 11.3 MB (1), scripts 1.3 MB (56) and images 738 KiB (25). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.00 g of CO₂e: 480.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

37 images have no alt text, which hurts accessibility and image search.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.tomwood.com/sitemap.xml, so Google discovers your pages only by following links.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 78 pages on tomwood.com and 36 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

https://www.tomwood.com/tom-wood-advantage.htm has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

No viewport meta tag, so phones render the desktop layout zoomed out.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 3 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.