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zootsolutions.com website review

Visit site (opens in a new tab)Reviewed 27 October 202629 issues · 84 checks

This review found 29 issues worth fixing on zootsolutions.com, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s2.3 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.4 s
Jul 18, 20263.7 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.6 s
Sep 5, 20263.7 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20262.9 s
Oct 3, 20263.1 s
Oct 10, 20263.5 s
Oct 17, 20263.4 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
107 ms74 msMay 30Oct 2481 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 202678 ms
Jun 20, 202682 ms
Jun 27, 202682 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202694 ms
Sep 5, 202687 ms
Sep 12, 202696 ms
Sep 19, 2026103 ms
Sep 26, 202690 ms
Oct 3, 202688 ms
Oct 17, 202679 ms
Oct 24, 202681 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zootsolutions.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zootsolutions.com at 0.4 s0.4 s
  2. zootsolutions.com at 0.8 s0.8 s
  3. zootsolutions.com at 1.1 s1.1 s
  4. zootsolutions.com at 1.5 s1.5 s
  5. zootsolutions.com at 1.9 s1.9 s
  6. zootsolutions.com at 2.3 s2.3 s
  7. zootsolutions.com at 2.7 s2.7 s
  8. zootsolutions.com at 3.1 s3.1 s

Speed

9 to fix53
  • Reduce unused JavaScript

    2.5 s · 490 KiB

    About 490 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    2.4 s

    51 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wistia, Google Tag Manager and cdn-cookieyes.com and others), adding 1.3 MB and 738 ms of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 76 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).

  • Wistia adds 312 ms

    312 ms

    Wistia costs a phone 312 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 208 ms

    208 ms

    Google Tag Manager costs a phone 208 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,073 HTML elements

    The page has 2,073 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    27 KiB

    1 image could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 9.2 s

    9.2 s

    The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ADVANCED DECISIONING & DATA ORCHESTRATION Transformation th…”.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 78 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 191 ms

    191 ms

    Scripts block the page for only 191 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 194 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 194 requests on a phone: scripts 1.5 MB (74), fonts 710 KiB (17) and media 603 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (83 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (83 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9093
  • Elements must only use permitted ARIA attributes (3 elements)

    Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Table header text should not be empty (1 element)

    Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 140 internal links, 4 external

    The homepage links to 140 pages on zootsolutions.com and 4 external pages.

8 checks passed
  • Meta description: 74 characters

    Your meta description is 74 characters: “Empowering Your Business with Data-Driven Decisioning Technology Solutions”.

  • One H1 headline

    Your main headline reads: “Advanced Decisioning & Data Orchestration”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Advanced Data-Driven Decisioning Technology Solutions”.

  • Canonical URL set

    The canonical URL is https://zootsolutions.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zootsolutions.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,669 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zootsolutions.com/llms.txt (36 KiB, 127 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 5 pages slow to respond

    https://zootsolutions.com/retail-credit-lending, https://zootsolutions.com/auto-lending, https://zootsolutions.com/origination, https://zootsolutions.com/credit-card-origination and https://zootsolutions.com/small-business-credit-card-origination took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 853 words of copy

    The homepage carries about 853 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zootsolutions.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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