Five9 growth playbook

Make one current demo page: Smarter CX headline, a short demo video, a form that asks only for a business email (enrich the rest from 6sense and Marketo), and two choices after it, "watch now" or "talk to an expert". Show the story that matches the visitor's industry (Exact Sciences for healthcare, Central Bank for banking). Repoint the header, footer and /demo links, and A/B test it against the old page on paid traffic.

A page that matches the message that brought the visitor, with fewer fields, converts more of the same traffic, and every paid campaign benefits at once.

[ ] Headline matches homepage: Smarter CX
[ ] Title and meta description rewritten
[ ] Form: business email only, enrichment on
[ ] "Watch now" and "Talk to an expert" paths
[ ] Industry story swaps (healthcare, banking, retail)
[ ] Header, footer and /demo links repointed
[ ] A/B test and SAO tracking set up

• Lead quality falls with fewer fields

  Score enriched leads and compare SAO rates, not form fills.

• Old page has backlinks

  Redirect it to the new page.

• Your websiteThe "View Demo" button in the header of every page links to /landing/blended-demo-offer (and /demo redirects there). Its title is "Blended Inbound Outbound Call Center Demo", its meta description says "Got two minutes? This video shows how an AI-enabled Five9 digital workforce capably handles customer calls", the H1 is "You're Building the Future of CX. Here's Your Next Move" and the form section is headed "Discover What's Possible with the Power of More" with "All fields are required." It shows four stories: Alaska Airlines, Central Bank, Exact Sciences and Lumexa Imaging ("$4M in Revenue").Source
• Your websiteHomepage (October 23, 2026): H1 "Smarter CX brings human and AI together"; a hero "Business Email" field opens a "See Smarter CX in action" demo dialog; G2-style rating chips "4.1/5" and "4.5/5"; "Five9 named a Leader for the 9th time in the 2026 Gartner Magic Quadrant for CCaaS"; customer results from Wyndham Hotels & Resorts, Omaha Steaks, Exact Sciences and Yopa; the homepage has no social share image.Source
• HiringSenior Paid Media Manager (remote US, posted September 23, 2026), titled in the post "Senior Manager, Paid Media & Experimentation": owns paid search, paid social and programmatic with "pipeline/SAO targets", reporting "from click to lead to opportunity to closed revenue"; "Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging"; tools include Google Ads, Microsoft Ads, LinkedIn, Optimizely or VWO, Contentsquare and 6sense.Source
• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source

Reserve space for the animated product panels, rating chips and cookie banner so nothing jumps; load the chat, Marketo and tag scripts after the first interaction; cut the blocking time on the homepage and the demo page first. Recheck in the Chrome UX Report after 28 days.

Pages that do not jump or freeze keep visitors on the form, and Google uses the same measures in ranking.

• Deferred scripts lose tracking

  Test that leads and attribution still record.

• PageSpeedGoogle PageSpeed, mobile homepage, October 23, 2026: lab performance 43/100, Largest Contentful Paint 8.2 s, Total Blocking Time 1,090 ms. Real Chrome visitors (Chrome UX Report) on the homepage: layout shift (CLS) 0.17 and Interaction to Next Paint 246 ms, both above Google's "good" limits of 0.1 and 200 ms, while LCP is a fast 1.5 s; across the whole site CLS is 0.20, INP 236 ms and LCP 2.7 s.Source
• HiringSenior Paid Media Manager (remote US, posted September 23, 2026), titled in the post "Senior Manager, Paid Media & Experimentation": owns paid search, paid social and programmatic with "pipeline/SAO targets", reporting "from click to lead to opportunity to closed revenue"; "Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging"; tools include Google Ads, Microsoft Ads, LinkedIn, Optimizely or VWO, Contentsquare and 6sense.Source
• Your websiteHomepage (October 23, 2026): H1 "Smarter CX brings human and AI together"; a hero "Business Email" field opens a "See Smarter CX in action" demo dialog; G2-style rating chips "4.1/5" and "4.5/5"; "Five9 named a Leader for the 9th time in the 2026 Gartner Magic Quadrant for CCaaS"; customer results from Wyndham Hotels & Resorts, Omaha Steaks, Exact Sciences and Yopa; the homepage has no social share image.Source

Add the fr-ca pages to the sitemap, check they carry self-canonicals, and decide whether Mexico gets an es-mx version or the es-co pages add an es-mx hreflang. Submit both in Search Console and track French-Canadian demo requests.

Search engines find and rank pages faster when the sitemap lists them, and Quebec buyers then land on French pages.

• Thin translations

  Review the top 20 French pages with a native speaker.

• Your websiteSitemap (3,829 URLs, checked October 23, 2026): localized sections for de-de, en-au, en-ca, en-uk, es-co, es-es, pt-br and pt-pt, but no fr-ca URLs although every page's hreflang points to a live French-Canadian version; the language menu sends "Mexico" to the Colombian es-co site; 334 /faq pages, 118 blog author pages, 123 webinar pages and about 57 case studies; no "Five9 vs" or alternative pages, though there is a "Five9 Liftoff for Genesys users" brief and a whitepaper "Five9 cloud is ready for your Genesys contact center".Source
• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source

Write one page per rival: platform scope, AI agents, open integrations (Epic, Salesforce, Google Cloud), pricing model, migration help and customer proof, with a switching offer. Use them as landing pages for competitor search campaigns.

Comparison searches come from buyers already in a cycle, and Five9 can tell its story with its own analyst and customer proof.

• Claims go stale

  Date every page and cite sources.

• HiringSenior Audience Marketing Manager (remote US, posted October 2, 2026): owns one industry vertical, "Healthcare, Financial Services and Insurance, or another priority industry", across "net-new prospect accounts and Five9's existing customer base"; must "Build and run marketing programs into the vertical's existing customer base"; "Know which competitors matter most for the vertical - build that differentiation into campaign messaging proactively"; ABM platforms such as 6sense and Demandbase.Source
• Your websiteSitemap (3,829 URLs, checked October 23, 2026): localized sections for de-de, en-au, en-ca, en-uk, es-co, es-es, pt-br and pt-pt, but no fr-ca URLs although every page's hreflang points to a live French-Canadian version; the language menu sends "Mexico" to the Colombian es-co site; 334 /faq pages, 118 blog author pages, 123 webinar pages and about 57 case studies; no "Five9 vs" or alternative pages, though there is a "Five9 Liftoff for Genesys users" brief and a whitepaper "Five9 cloud is ready for your Genesys contact center".Source
• Competitor researchRivals' own homepages: Genesys, "Genesys Cloud CX: AI-Powered Customer Experience"; NiCE, "Customer Experience (CX) AI Platform for Transformation at Scale"; Talkdesk, "the leader in Customer Experience Automation (CXA)"; Amazon Connect, "No fixed costs, pay only for what you use".See the research Source
• HiringSenior Paid Media Manager (remote US, posted September 23, 2026), titled in the post "Senior Manager, Paid Media & Experimentation": owns paid search, paid social and programmatic with "pipeline/SAO targets", reporting "from click to lead to opportunity to closed revenue"; "Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging"; tools include Google Ads, Microsoft Ads, LinkedIn, Optimizely or VWO, Contentsquare and 6sense.Source

List pages whose titles, H1s or descriptions predate Smarter CX, starting with the demo page, small business page and Customer Stories hub. Rewrite them, fix the apostrophe, and add a social share image to the homepage.

Search results and link previews are the first thing buyers see, and they should match the new platform story.

• Ranking drops on changed titles

  Keep the main keyword in each title.

• Your websiteOlder templates remain on key pages: the small business page's H1 is "CCaaS & Virtual Contact Center Software for SMB's" with "Get More Info & Pricing" and "Call 1-800-553-8159"; there is no public pricing page; the Customer Stories hub is titled "Contact Center Platform - Contact Center Cloud Software - Customer Support Case Study | Five9".Source
• HiringSenior Creative Project Manager (remote US, posted October 19, 2026): "the final quality checkpoint before assets go live", reviewing copy for "accuracy, grammar, tone, terminology, links, and claims", with "QA checklists by asset type (web, email, video, social, print, events)"; the team is "focusing on AI tools" and this role helps use them "well, safely, and on brand".Source
• Your websiteHomepage (October 23, 2026): H1 "Smarter CX brings human and AI together"; a hero "Business Email" field opens a "See Smarter CX in action" demo dialog; G2-style rating chips "4.1/5" and "4.5/5"; "Five9 named a Leader for the 9th time in the 2026 Gartner Magic Quadrant for CCaaS"; customer results from Wyndham Hotels & Resorts, Omaha Steaks, Exact Sciences and Yopa; the homepage has no social share image.Source
• Your websiteThe "View Demo" button in the header of every page links to /landing/blended-demo-offer (and /demo redirects there). Its title is "Blended Inbound Outbound Call Center Demo", its meta description says "Got two minutes? This video shows how an AI-enabled Five9 digital workforce capably handles customer calls", the H1 is "You're Building the Future of CX. Here's Your Next Move" and the form section is headed "Discover What's Possible with the Power of More" with "All fields are required." It shows four stories: Alaska Airlines, Central Bank, Exact Sciences and Lumexa Imaging ("$4M in Revenue").Source

Route demo and expert requests from 6sense target accounts to the named SDR with a one-hour target, using Five9's own routing and callback tools. Non-target leads get the on-demand demo and a nurture. Report response time weekly to sales.

Fast follow-up wins more first meetings, and running it on Five9's own platform becomes a demo story.

• SDR capacity

  Limit the rule to tier-one accounts at first.

• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source
• HiringSenior Paid Media Manager (remote US, posted September 23, 2026), titled in the post "Senior Manager, Paid Media & Experimentation": owns paid search, paid social and programmatic with "pipeline/SAO targets", reporting "from click to lead to opportunity to closed revenue"; "Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging"; tools include Google Ads, Microsoft Ads, LinkedIn, Optimizely or VWO, Contentsquare and 6sense.Source
• HiringSales hiring on the same board (87 open roles on October 23, 2026): Enterprise Sales Directors for six US regions (Great Plains, Midwest/Mid-Atlantic, Northeast, Pacific Northwest, Southeast, Texas), Mid-Market Sales and Account Directors, a Mid Market Account Executive in the UK, and Business and Lead Development Reps in the Bay Area.Source

Add a proof strip to each industry page with every relevant story and its headline number, filter the Customer Stories hub by industry, and build a vertical one-pager for sales. Use the same proof in vertical ABM ads.

Regulated buyers want to see peers like them, and the stories already exist.

• Customers decline naming

  Use anonymised results with approval.

• Your websiteIndustry pages are rebuilt around buyer questions: Healthcare ("Five9 Fusion for Epic, approved for Epic's Toolbox", FAQs on HIPAA and a BAA) and Banking & Insurance (PCI DSS and ISO 27001/27002, FAQs on fraud-spike surges); each features one customer (AdventHealth; Central Bank). The library holds more: Exact Sciences, Teladoc, VSP, Lumexa Imaging, Doctor Care Anywhere, Gonzaba and Lake County Health Department in healthcare; OceanFirst Bank, MSU Federal Credit Union, BTG Pactual, Jackson Hewitt and Ygrene in finance.Source
• HiringSenior Audience Marketing Manager (remote US, posted October 2, 2026): owns one industry vertical, "Healthcare, Financial Services and Insurance, or another priority industry", across "net-new prospect accounts and Five9's existing customer base"; must "Build and run marketing programs into the vertical's existing customer base"; "Know which competitors matter most for the vertical - build that differentiation into campaign messaging proactively"; ABM platforms such as 6sense and Demandbase.Source
• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source

Score each customer for AI readiness (channels, volume, integrations, current AI use), run a vertical campaign offering a free AI Blueprint workshop, and give account teams a business case template based on their own interaction data.

Expansion inside happy accounts is cheaper than new logos and lifts the AI share Wall Street watches.

• Customers fear seat cuts

  Frame it as handling more volume with the same team.

• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source
• HiringSenior Audience Marketing Manager (remote US, posted October 2, 2026): owns one industry vertical, "Healthcare, Financial Services and Insurance, or another priority industry", across "net-new prospect accounts and Five9's existing customer base"; must "Build and run marketing programs into the vertical's existing customer base"; "Know which competitors matter most for the vertical - build that differentiation into campaign messaging proactively"; ABM platforms such as 6sense and Demandbase.Source
• Your websiteContent assets: a report on "what 600 CX leaders in the US, UK and Germany told us about AI", a "2026 Five9 Customer Success Book", an "AI Blueprint for Contact Center Readiness", customer webinars such as "How Advia Credit Union Scaled QA Beyond the Sample Using Agentic AI", and a YouTube channel with about 3,100 subscribers, 167 videos and 5 million views.Source

Build a buying-through-marketplace page (committed spend, faster procurement, the commitment model), run joint campaigns to Google Cloud customers in healthcare and finance, and train account teams to raise it early in deals.

Enterprises with cloud commitments buy faster when the purchase counts against spend they already have.

• Marketplace fees

  Model margin by deal size.

• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source
• HiringSenior Director, Partner Marketing (remote US, posted October 7, 2026): runs the marketing behind "Partner Fusion" across the Channel (SIs and resellers), Technology Partners (ISVs) and Strategic Partners (global technology and cloud platforms); builds "campaign-in-a-box assets, and self-serve resources"; must "Build the marketing presence for marketplace and integration listings"; "Partner Fusion is still taking shape"; governs MDF; and must prove the ecosystem creates "incremental growth rather than reallocating it".Source
• Your websitePartners: an individual referral program, "Earn 15% Commission on License Fees for Up to 2 Years", open to referrers "anywhere in the world"; a partner locator with about 100 partner pages; a CX Marketplace; and Google Cloud Marketplace pages (a data sheet and an infographic).Source
• HiringSenior Account Strategy Manager (remote US, posted October 2, 2026): supports Sales Directors on "RFPs, PoVs, and multi-partner engagements"; must "Turn field experience into scalable playbooks - identifying why pursuits are won or lost, translating lessons from live deals into case studies"; joint GTM with partners such as Google Cloud and system integrators.Source

Build one kit per focus vertical: emails, LinkedIn posts, a co-branded landing page, a webinar script and the vertical proof. Track partner-sourced leads by kit with partner codes.

Most resellers lack marketing staff; ready-made kits turn partner reach into pipeline.

• Partners do not use them

  Tie MDF to kit use.

• HiringSenior Director, Partner Marketing (remote US, posted October 7, 2026): runs the marketing behind "Partner Fusion" across the Channel (SIs and resellers), Technology Partners (ISVs) and Strategic Partners (global technology and cloud platforms); builds "campaign-in-a-box assets, and self-serve resources"; must "Build the marketing presence for marketplace and integration listings"; "Partner Fusion is still taking shape"; governs MDF; and must prove the ecosystem creates "incremental growth rather than reallocating it".Source
• Your websitePartners: an individual referral program, "Earn 15% Commission on License Fees for Up to 2 Years", open to referrers "anywhere in the world"; a partner locator with about 100 partner pages; a CX Marketplace; and Google Cloud Marketplace pages (a data sheet and an infographic).Source
• Your websiteIndustry pages are rebuilt around buyer questions: Healthcare ("Five9 Fusion for Epic, approved for Epic's Toolbox", FAQs on HIPAA and a BAA) and Banking & Insurance (PCI DSS and ISO 27001/27002, FAQs on fraud-spike surges); each features one customer (AdventHealth; Central Bank). The library holds more: Exact Sciences, Teladoc, VSP, Lumexa Imaging, Doctor Care Anywhere, Gonzaba and Lake County Health Department in healthcare; OceanFirst Bank, MSU Federal Credit Union, BTG Pactual, Jackson Hewitt and Ygrene in finance.Source

Promote it to independent CX consultants, former Five9 staff and admins in the community, add it to the community and training pages, and pay fast on the first deals.

People who know contact centers hear about projects first, and the reward is already generous.

• Channel conflict

  Check referrals against partner deals.

• Your websitePartners: an individual referral program, "Earn 15% Commission on License Fees for Up to 2 Years", open to referrers "anywhere in the world"; a partner locator with about 100 partner pages; a CX Marketplace; and Google Cloud Marketplace pages (a data sheet and an infographic).Source
• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source

Build a reference program: customers opt in by vertical and use case, sales request a call through one form, and advocates get early access and speaking slots. Cut each story into a short video.

Peer references close regulated deals, and a managed program avoids overusing the same few customers.

• Advocate fatigue

  Cap calls per customer per quarter.

• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source
• Your websiteContent assets: a report on "what 600 CX leaders in the US, UK and Germany told us about AI", a "2026 Five9 Customer Success Book", an "AI Blueprint for Contact Center Readiness", customer webinars such as "How Advia Credit Union Scaled QA Beyond the Sample Using Agentic AI", and a YouTube channel with about 3,100 subscribers, 167 videos and 5 million views.Source
• Your websiteIndustry pages are rebuilt around buyer questions: Healthcare ("Five9 Fusion for Epic, approved for Epic's Toolbox", FAQs on HIPAA and a BAA) and Banking & Insurance (PCI DSS and ISO 27001/27002, FAQs on fraud-spike surges); each features one customer (AdventHealth; Central Bank). The library holds more: Exact Sciences, Teladoc, VSP, Lumexa Imaging, Doctor Care Anywhere, Gonzaba and Lake County Health Department in healthcare; OceanFirst Bank, MSU Federal Credit Union, BTG Pactual, Jackson Hewitt and Ygrene in finance.Source

For each major event, pick target accounts with the regional director, book meetings two weeks out, run a small executive dinner, and follow up within 48 hours. Measure each event on pipeline per dollar.

Pre-booked meetings are where event pipeline comes from, and regional directors give local follow-up.

• Sales skip prep

  Make meeting targets part of event approval.

• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source
• HiringSales hiring on the same board (87 open roles on October 23, 2026): Enterprise Sales Directors for six US regions (Great Plains, Midwest/Mid-Atlantic, Northeast, Pacific Northwest, Southeast, Texas), Mid-Market Sales and Account Directors, a Mid Market Account Executive in the UK, and Business and Lead Development Reps in the Bay Area.Source

Publish a "How buying Five9 works" page: the commitment model, how spend moves between seats and AI agents, typical terms, marketplace purchase, and a short estimate form routed to sales.

Buyers worried about AI changing their seat counts want flexibility before they talk price, and rivals already speak to cost.

• Price anchoring

  Explain the model without list prices.

• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source
• Your websiteOlder templates remain on key pages: the small business page's H1 is "CCaaS & Virtual Contact Center Software for SMB's" with "Get More Info & Pricing" and "Call 1-800-553-8159"; there is no public pricing page; the Customer Stories hub is titled "Contact Center Platform - Contact Center Cloud Software - Customer Support Case Study | Five9".Source
• Competitor researchRivals' own homepages: Genesys, "Genesys Cloud CX: AI-Powered Customer Experience"; NiCE, "Customer Experience (CX) AI Platform for Transformation at Scale"; Talkdesk, "the leader in Customer Experience Automation (CXA)"; Amazon Connect, "No fixed costs, pay only for what you use".See the research Source

Use session data to find the top five drop-offs on paid landing pages, write a hypothesis for each, run two tests a month, and report each result on SAOs and pipeline. Share the readouts with the web and content teams.

Testing compounds only when it is scored on what sales accepts.

• Small samples on SAOs

  Use leading signals with SAO checks each quarter.

• HiringSenior Paid Media Manager (remote US, posted September 23, 2026), titled in the post "Senior Manager, Paid Media & Experimentation": owns paid search, paid social and programmatic with "pipeline/SAO targets", reporting "from click to lead to opportunity to closed revenue"; "Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging"; tools include Google Ads, Microsoft Ads, LinkedIn, Optimizely or VWO, Contentsquare and 6sense.Source
• PageSpeedGoogle PageSpeed, mobile homepage, October 23, 2026: lab performance 43/100, Largest Contentful Paint 8.2 s, Total Blocking Time 1,090 ms. Real Chrome visitors (Chrome UX Report) on the homepage: layout shift (CLS) 0.17 and Interaction to Next Paint 246 ms, both above Google's "good" limits of 0.1 and 200 ms, while LCP is a fast 1.5 s; across the whole site CLS is 0.20, INP 236 ms and LCP 2.7 s.Source
• Your websiteThe "View Demo" button in the header of every page links to /landing/blended-demo-offer (and /demo redirects there). Its title is "Blended Inbound Outbound Call Center Demo", its meta description says "Got two minutes? This video shows how an AI-enabled Five9 digital workforce capably handles customer calls", the H1 is "You're Building the Future of CX. Here's Your Next Move" and the form section is headed "Discover What's Possible with the Power of More" with "All fields are required." It shows four stories: Alaska Airlines, Central Bank, Exact Sciences and Lumexa Imaging ("$4M in Revenue").Source

Form a pod per vertical (audience manager, SDR, regional director, solution consultant) on 200 named accounts, with intent signals, vertical proof and peer events. Measure account progression and opportunity creation.

Regulated buyers move in committees; one pod per vertical keeps the message and the follow-up consistent.

• Too narrow

  Keep a broad demand program alongside.

• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source
• HiringSenior Audience Marketing Manager (remote US, posted October 2, 2026): owns one industry vertical, "Healthcare, Financial Services and Insurance, or another priority industry", across "net-new prospect accounts and Five9's existing customer base"; must "Build and run marketing programs into the vertical's existing customer base"; "Know which competitors matter most for the vertical - build that differentiation into campaign messaging proactively"; ABM platforms such as 6sense and Demandbase.Source
• HiringVP, Demand Generation (Irving and San Ramon, posted September 15, 2026), reporting to the CMO: owns "global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization"; "Own speed to lead and qualification standards jointly with Sales leadership"; "Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters"; "Build for international markets on their own terms - regional channel mix, language, local buying behavior"; "Build the advocacy and reference engine"; "Treat every event as a campaign".Source
• HiringSales hiring on the same board (87 open roles on October 23, 2026): Enterprise Sales Directors for six US regions (Great Plains, Midwest/Mid-Atlantic, Northeast, Pacific Northwest, Southeast, Texas), Mid-Market Sales and Account Directors, a Mid Market Account Executive in the UK, and Business and Lead Development Reps in the Bay Area.Source

Publish a quarterly, anonymised benchmark: AI containment, handle time and handoff rates by industry and channel. Offer customers a private comparison against their peers.

Original data wins press, analyst attention and AI citations, and the private comparison opens expansion talks.

• Customer data concerns

  Aggregate, suppress small groups and get approval.

• Your websiteContent assets: a report on "what 600 CX leaders in the US, UK and Germany told us about AI", a "2026 Five9 Customer Success Book", an "AI Blueprint for Contact Center Readiness", customer webinars such as "How Advia Credit Union Scaled QA Beyond the Sample Using Agentic AI", and a YouTube channel with about 3,100 subscribers, 167 videos and 5 million views.Source
• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source
• Your websiteIndustry pages are rebuilt around buyer questions: Healthcare ("Five9 Fusion for Epic, approved for Epic's Toolbox", FAQs on HIPAA and a BAA) and Banking & Insurance (PCI DSS and ISO 27001/27002, FAQs on fraud-spike surges); each features one customer (AdventHealth; Central Bank). The library holds more: Exact Sciences, Teladoc, VSP, Lumexa Imaging, Doctor Care Anywhere, Gonzaba and Lake County Health Department in healthcare; OceanFirst Bank, MSU Federal Credit Union, BTG Pactual, Jackson Hewitt and Ygrene in finance.Source

Interview buyers on every enterprise deal over a set size, win or lose, code the reasons, and publish quarterly findings to product, marketing and sales. Turn wins into case studies and losses into competitor comparison fixes.

Buyer reasons are the most reliable input for messaging, and the program builds case studies as a side effect.

• Buyers decline

  Use a neutral third party for losses.

• HiringSenior Account Strategy Manager (remote US, posted October 2, 2026): supports Sales Directors on "RFPs, PoVs, and multi-partner engagements"; must "Turn field experience into scalable playbooks - identifying why pursuits are won or lost, translating lessons from live deals into case studies"; joint GTM with partners such as Google Cloud and system integrators.Source
• HiringSenior Audience Marketing Manager (remote US, posted October 2, 2026): owns one industry vertical, "Healthcare, Financial Services and Insurance, or another priority industry", across "net-new prospect accounts and Five9's existing customer base"; must "Build and run marketing programs into the vertical's existing customer base"; "Know which competitors matter most for the vertical - build that differentiation into campaign messaging proactively"; ABM platforms such as 6sense and Demandbase.Source
• Competitor researchRivals' own homepages: Genesys, "Genesys Cloud CX: AI-Powered Customer Experience"; NiCE, "Customer Experience (CX) AI Platform for Transformation at Scale"; Talkdesk, "the leader in Customer Experience Automation (CXA)"; Amazon Connect, "No fixed costs, pay only for what you use".See the research Source

Make 60-second answer videos for the 30 FAQs with the most traffic, embed them on the FAQ pages, and link each to the matching product page and demo.

Video answers rank in search and AI answers, and they reuse content already written.

• Low views

  Keep only topics that perform.

• Your websiteSitemap (3,829 URLs, checked October 23, 2026): localized sections for de-de, en-au, en-ca, en-uk, es-co, es-es, pt-br and pt-pt, but no fr-ca URLs although every page's hreflang points to a live French-Canadian version; the language menu sends "Mexico" to the Colombian es-co site; 334 /faq pages, 118 blog author pages, 123 webinar pages and about 57 case studies; no "Five9 vs" or alternative pages, though there is a "Five9 Liftoff for Genesys users" brief and a whitepaper "Five9 cloud is ready for your Genesys contact center".Source
• Your websiteContent assets: a report on "what 600 CX leaders in the US, UK and Germany told us about AI", a "2026 Five9 Customer Success Book", an "AI Blueprint for Contact Center Readiness", customer webinars such as "How Advia Credit Union Scaled QA Beyond the Sample Using Agentic AI", and a YouTube channel with about 3,100 subscribers, 167 videos and 5 million views.Source

Keep author pages for current writers, redirect the rest, and update or merge posts older than three years that still get traffic. Add dates and authors to all kept posts.

Fewer, fresher pages rank better and look more credible to buyers and AI systems.

• Lost traffic

  Redirect to the closest current page.

• Your websiteSitemap (3,829 URLs, checked October 23, 2026): localized sections for de-de, en-au, en-ca, en-uk, es-co, es-es, pt-br and pt-pt, but no fr-ca URLs although every page's hreflang points to a live French-Canadian version; the language menu sends "Mexico" to the Colombian es-co site; 334 /faq pages, 118 blog author pages, 123 webinar pages and about 57 case studies; no "Five9 vs" or alternative pages, though there is a "Five9 Liftoff for Genesys users" brief and a whitepaper "Five9 cloud is ready for your Genesys contact center".Source
• HiringSenior Creative Project Manager (remote US, posted October 19, 2026): "the final quality checkpoint before assets go live", reviewing copy for "accuracy, grammar, tone, terminology, links, and claims", with "QA checklists by asset type (web, email, video, social, print, events)"; the team is "focusing on AI tools" and this role helps use them "well, safely, and on brand".Source

Put a Five9 AI agent (voice and chat) on the demo and pricing pages that answers product questions from approved content, qualifies the visitor and books a meeting with the right seller, with a human handoff.

Buyers judge AI agents by using one, and the conversation data shows what buyers ask.

• Wrong answers

  Restrict to approved content and hand off when unsure.

• Your websiteHomepage (October 23, 2026): H1 "Smarter CX brings human and AI together"; a hero "Business Email" field opens a "See Smarter CX in action" demo dialog; G2-style rating chips "4.1/5" and "4.5/5"; "Five9 named a Leader for the 9th time in the 2026 Gartner Magic Quadrant for CCaaS"; customer results from Wyndham Hotels & Resorts, Omaha Steaks, Exact Sciences and Yopa; the homepage has no social share image.Source
• Your websiteThe "View Demo" button in the header of every page links to /landing/blended-demo-offer (and /demo redirects there). Its title is "Blended Inbound Outbound Call Center Demo", its meta description says "Got two minutes? This video shows how an AI-enabled Five9 digital workforce capably handles customer calls", the H1 is "You're Building the Future of CX. Here's Your Next Move" and the form section is headed "Discover What's Possible with the Power of More" with "All fields are required." It shows four stories: Alaska Airlines, Central Bank, Exact Sciences and Lumexa Imaging ("$4M in Revenue").Source
• News coverageQ2 2026 (reported August 6, 2026): revenue $312.4 million, up 10%; subscription revenue up 14%; AI revenue up 78% and now 15% of subscription revenue; a $100 million deal with a Fortune 100 financial services firm, one of the first major deals through the Google Cloud Marketplace; a revenue-commitment model lets customers shift spend between human agent seats and AI agents; focus on regulated sectors such as financial services, healthcare and insurance.Source