Prose growth playbook

Server-render the head of every product and content page: a unique title ("Custom Shampoo, Made for Your Hair | Prose"), a description, a self-referencing canonical and Open Graph tags. Then server-render the core body text (what the product does, key ingredients, who it is for, the Prose Promise, review count) so readers that do not run JavaScript see the page. The React app can still take over in the browser. Check the result with a plain curl and in Search Console's URL inspection.

Search engines and answer engines can only recommend a page they can read and tell apart from the homepage. It is a small change to the page template that reaches 38 pages at once, and it is the base layer the VP's AI discoverability and SEO agency work depends on.

[ ] Unique <title> per page
[ ] Unique meta description
[ ] <link rel="canonical"> to the page itself
[ ] og:title, og:description, og:image
[ ] Product name, benefits and key ingredients in HTML
[ ] Review count and Prose Promise in HTML
[ ] Product structured data
[ ] curl output shows all of the above

• Duplicate head tags when React hydrates

  Have the client keep the server-rendered tags rather than replace them.

• Personalized prices differ per visitor

  Render a "from" price and the public offer only.

• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source
• Your websiteRaw HTML of the sitemap pages (checked twice on October 22, 2026): 38 of the 41 non-ingredient URLs, including all 23 /products/ pages, the 3 /pages/ sets, /reviews, /about, /faq, /the-salon, /gift and the consultation pages, return the homepage title "Truly Custom Haircare and Skincare | Prose", the homepage meta description, a canonical tag of href="/" (the homepage) and no body text beyond "Prose.com requires JavaScript in order to run properly." Only the homepage, /ingredients and /blog/ carry their own canonical.Source
• Google Search CentralGoogle's JavaScript SEO guide: "you shouldn't use JavaScript to change the canonical URL to something else than the URL you specified as the canonical URL in the original HTML"; "The best way to set the canonical URL is to use HTML".Source
• Vercel researchVercel's study of AI crawler traffic: "none of the major AI crawlers currently render JavaScript", including the crawlers behind ChatGPT and Claude; Gemini uses Googlebot's infrastructure and does render it.Source
• HiringSenior Full-stack Engineer (posted August 14, 2026): Python/Django services and REST APIs, "React applications on the frontend", a "deliberately compact, senior engineering team" whose scope runs "from the consultation and e-commerce journey" to manufacturing and "touches everything from checkout conversion to factory throughput"; the platform is "evolving toward a modular architecture".Source

Server-render each ingredient page's description, benefits, which Prose products use it and the hair or skin goals it serves. End each page with "See if your formula needs it" linking to the consultation, and link related blog posts.

The pages already exist and are well titled; making them readable turns 161 pages into entry points for search and AI answers.

• Unsupported claims on ingredient pages

  Route every page through the Scientific Communication Manager.

• Your websiteThe sitemap lists 161 ingredient pages (e.g. /ingredients/biotin, "Best Ingredients for Hair: Biotin | Prose") with their own titles and canonicals, but their raw HTML body is also only the "requires JavaScript" notice. The blog runs on WordPress and is server-rendered: 799 posts, newest October 20, 2026 ("What is Skin Longevity", "Collagen vs Peptides for Skin").Source
• Vercel researchVercel's study of AI crawler traffic: "none of the major AI crawlers currently render JavaScript", including the crawlers behind ChatGPT and Claude; Gemini uses Googlebot's infrastructure and does render it.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Add og:title, og:description and og:image to the homepage and every product page, with an image per product line, and test previews in iMessage, WhatsApp, Instagram DMs, Slack and X.

A rich preview raises clicks on every shared link, for free, and makes creator posts look on-brand.

• Wrong image cached by apps

  Use versioned image URLs.

• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• Your websiteRaw HTML of the sitemap pages (checked twice on October 22, 2026): 38 of the 41 non-ingredient URLs, including all 23 /products/ pages, the 3 /pages/ sets, /reviews, /about, /faq, /the-salon, /gift and the consultation pages, return the homepage title "Truly Custom Haircare and Skincare | Prose", the homepage meta description, a canonical tag of href="/" (the homepage) and no body text beyond "Prose.com requires JavaScript in order to run properly." Only the homepage, /ingredients and /blog/ carry their own canonical.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Return status 404 for unknown routes (with a helpful page that links to the consultation), and publish a plain-text /llms.txt that summarizes what Prose is, the consultation, product lines, the Prose Promise and key pages.

Clean status codes help search engines spend their crawl on real pages, and an llms.txt is a cheap, direct way to describe Prose to AI tools.

• Real routes accidentally return 404

  Test the full sitemap before release.

• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• Your websiteRaw HTML of the sitemap pages (checked twice on October 22, 2026): 38 of the 41 non-ingredient URLs, including all 23 /products/ pages, the 3 /pages/ sets, /reviews, /about, /faq, /the-salon, /gift and the consultation pages, return the homepage title "Truly Custom Haircare and Skincare | Prose", the homepage meta description, a canonical tag of href="/" (the homepage) and no body text beyond "Prose.com requires JavaScript in order to run properly." Only the homepage, /ingredients and /blog/ carry their own canonical.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Test a save-progress step early in the consultation (email in exchange for saving answers), then send unfinished visitors a reminder and finished ones a preview of their formula before checkout. Measure completion and checkout by paid channel.

A captured email turns a lost paid click into a lifecycle contact, and the formula preview gives a personal reason to come back.

• Email step adds friction

  Make it optional and test placement.

• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source
• HiringProse in numbers, from every job post: founded 2017 with hubs in Paris, New York and Los Angeles; "10M+ consultations completed"; "2M customers and 350K active subscribers"; "21M custom products made, with 1M+ unique formulas"; "$165M+ revenue in 2024"; "Profitable since 2024"; a certified B Corporation, Public Benefit Corporation and Climate Neutral.Source
• HiringSenior Full-stack Engineer (posted August 14, 2026): Python/Django services and REST APIs, "React applications on the frontend", a "deliberately compact, senior engineering team" whose scope runs "from the consultation and e-commerce journey" to manufacturing and "touches everything from checkout conversion to factory throughput"; the platform is "evolving toward a modular architecture".Source

Replace embedded videos with a click-to-play image, load payment scripts only on checkout, set long cache lifetimes for static files and preload the main image. Rerun PageSpeed and watch the field LCP over 28 days.

Paid visitors land on these pages; faster pages convert more of the spend, and Google uses Core Web Vitals in ranking.

• Payment wallet buttons break

  Test checkout on all devices before release.

• Google PageSpeedHomepage on mobile: performance 35/100; in the lab test the main image takes 20.1s to appear; the page downloads 5.7 MB in 354 requests (3.8 MB of JavaScript, 2.6 MB from 19 third parties, including YouTube at 987 KB and Stripe at 852 KB alongside Braintree). Real visitors fail Core Web Vitals on LCP (field LCP 4.1s against a 2.5s target), while INP (130ms) and CLS (0.04) pass; field LCP improved 16% recently. Top fixes: cache lifetimes (about 2.6s) and unused JavaScript (about 2.3s).Source
• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source
• HiringSenior Full-stack Engineer (posted August 14, 2026): Python/Django services and REST APIs, "React applications on the frontend", a "deliberately compact, senior engineering team" whose scope runs "from the consultation and e-commerce journey" to manufacturing and "touches everything from checkout conversion to factory throughput"; the platform is "evolving toward a modular architecture".Source

Write 50 questions people ask ("best shampoo for fine hair", "Prose vs Function of Beauty", "is Prose worth it") and ask them monthly in each assistant. Record whether Prose is named, which pages are cited, and errors to correct. Feed fixes to the SEO agency and PR.

What gets measured gets shaped, and the baseline shows the effect of ideas 1 and 2.

• Answers vary each run

  Run each question three times and record the majority.

• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source
• Competitor researchRivals' own homepages: Function of Beauty, "Hair Care Customized by Hair Type" behind a "TAKE THE QUIZ" button, running 25% off sitewide in October; Curology, "Made-for-you Rx skincare" with a free first month for $5.45 shipping and handling.See the research Source
• Vercel researchVercel's study of AI crawler traffic: "none of the major AI crawlers currently render JavaScript", including the crawlers behind ChatGPT and Claude; Gemini uses Googlebot's infrastructure and does render it.Source

Publish one page per trial: question, method, number of participants, duration, results and limits, with a short summary and a downloadable PDF. Link them from product pages and the homepage claim.

Specific, sourced evidence is what journalists and answer engines cite, and it supports every claim the brand makes.

• Overstated results

  Show limits and sample sizes plainly.

• HiringScientific Communication Manager (posted September 22, 2026): shapes "the brand's scientific storytelling and claims strategy", translates "ingredient information and product testing data into clear, engaging narratives and claims", builds dossiers for launches, watches territories such as "longevity, exposome, microbiome", and supports "posters, and peer-reviewed articles when relevant".Source
• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Publish factual comparison pages: Prose vs Function of Beauty (factors used, made to order, reformulation, guarantee), and Prose skincare vs prescription routines (when each fits). Date each page and cite sources.

Comparison searches are high intent, and fair pages earn trust and AI citations.

• Rival offers change

  Date each page and review quarterly.

• Competitor researchRivals' own homepages: Function of Beauty, "Hair Care Customized by Hair Type" behind a "TAKE THE QUIZ" button, running 25% off sitewide in October; Curology, "Made-for-you Rx skincare" with a free first month for $5.45 shipping and handling.See the research Source
• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Build a fast landing template (under 1 MB, server-rendered) with variants per channel and audience: a TikTok version with creator video, a Pinterest version with routines, and a Meta version with reviews. Test each against the current destination.

Faster, channel-matched pages lower cost per acquisition on every channel at once.

• Attribution noise

  Run holdouts where spend allows.

• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source
• Google PageSpeedHomepage on mobile: performance 35/100; in the lab test the main image takes 20.1s to appear; the page downloads 5.7 MB in 354 requests (3.8 MB of JavaScript, 2.6 MB from 19 third parties, including YouTube at 987 KB and Stripe at 852 KB alongside Braintree). Real visitors fail Core Web Vitals on LCP (field LCP 4.1s against a 2.5s target), while INP (130ms) and CLS (0.04) pass; field LCP improved 16% recently. Top fixes: cache lifetimes (about 2.6s) and unused JavaScript (about 2.3s).Source
• HiringSenior Full-stack Engineer (posted August 14, 2026): Python/Django services and REST APIs, "React applications on the frontend", a "deliberately compact, senior engineering team" whose scope runs "from the consultation and e-commerce journey" to manufacturing and "touches everything from checkout conversion to factory throughput"; the platform is "evolving toward a modular architecture".Source

Give each creator a link that opens the consultation with a short intro from them ("I have curly, color-treated hair; here is my routine") and tracks completion. Followers still answer every question. Pay on completed first orders.

It makes the creator's story part of the product experience and raises completion from creator traffic.

• Creators overpromise results

  Give approved claim language.

• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source
• Public profilesYouTube @prosebeauty: about 8,070 subscribers, 660 videos and 8.1 million views. The site footer links Facebook, Instagram, YouTube and X but no TikTok or Pinterest; a "Partner program" link runs on Impact; /the-salon is a page for stylists.Source
• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source

Add consistent in-text links from each post to the ingredients and products it mentions, a "find your formula" block, and a related-ingredients box. Start with the top 100 posts by traffic.

Internal links help search engines find and rank product pages and send readers to the consultation.

• Links to pages crawlers cannot read

  Do this after idea 1.

• #1 Give every product page its own title, description and canonical in the HTML, so search and AI assistants stop reading it as the homepage

• Your websiteThe sitemap lists 161 ingredient pages (e.g. /ingredients/biotin, "Best Ingredients for Hair: Biotin | Prose") with their own titles and canonicals, but their raw HTML body is also only the "requires JavaScript" notice. The blog runs on WordPress and is server-rendered: 799 posts, newest October 20, 2026 ("What is Skin Longevity", "Collagen vs Peptides for Skin").Source
• Your websiteRaw HTML of the sitemap pages (checked twice on October 22, 2026): 38 of the 41 non-ingredient URLs, including all 23 /products/ pages, the 3 /pages/ sets, /reviews, /about, /faq, /the-salon, /gift and the consultation pages, return the homepage title "Truly Custom Haircare and Skincare | Prose", the homepage meta description, a canonical tag of href="/" (the homepage) and no body text beyond "Prose.com requires JavaScript in order to run properly." Only the homepage, /ingredients and /blog/ carry their own canonical.Source
• HiringScientific Communication Manager (posted September 22, 2026): shapes "the brand's scientific storytelling and claims strategy", translates "ingredient information and product testing data into clear, engaging narratives and claims", builds dossiers for launches, watches territories such as "longevity, exposome, microbiome", and supports "posters, and peer-reviewed articles when relevant".Source

Add TikTok and Pinterest to the footer and emails, post consultation-to-results stories on TikTok and routine boards per hair type on Pinterest, and reuse winning organic posts as paid creative.

Organic and paid support each other on both platforms, and the first organic winners are free creative tests.

• Spread too thin

  Keep the same stories across both channels.

• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source
• Public profilesYouTube @prosebeauty: about 8,070 subscribers, 660 videos and 8.1 million views. The site footer links Facebook, Instagram, YouTube and X but no TikTok or Pinterest; a "Partner program" link runs on Impact; /the-salon is a page for stylists.Source

Segment lapsed customers by when they left and what changed since (season, location climate, new ingredients or products). Send a short consultation update with a preview of what their formula would change today and a first-order offer.

Reactivating known customers is far cheaper than new paid acquisition, and the reason is personal and true.

• Old consent

  Email only customers with valid marketing consent.

• HiringProse in numbers, from every job post: founded 2017 with hubs in Paris, New York and Los Angeles; "10M+ consultations completed"; "2M customers and 350K active subscribers"; "21M custom products made, with 1M+ unique formulas"; "$165M+ revenue in 2024"; "Profitable since 2024"; a certified B Corporation, Public Benefit Corporation and Climate Neutral.Source
• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source

Give partner stylists a consultation link, a short in-chair guide, and a commission through the partner program. Feature their clients' results with permission and run a stylist newsletter.

Stylists are trusted experts and reach clients who ignore ads.

• Stylists push their own retail lines

  Pay competitive commission.

• Public profilesYouTube @prosebeauty: about 8,070 subscribers, 660 videos and 8.1 million views. The site footer links Facebook, Instagram, YouTube and X but no TikTok or Pinterest; a "Partner program" link runs on Impact; /the-salon is a page for stylists.Source
• HiringProse in numbers, from every job post: founded 2017 with hubs in Paris, New York and Los Angeles; "10M+ consultations completed"; "2M customers and 350K active subscribers"; "21M custom products made, with 1M+ unique formulas"; "$165M+ revenue in 2024"; "Profitable since 2024"; a certified B Corporation, Public Benefit Corporation and Climate Neutral.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Publish a yearly impact page with the waste avoided by making to order, materials, and community work, server-rendered and linked from the homepage. Pitch the numbers to sustainability press.

Specific numbers give press and AI answers something to cite when shoppers ask which beauty brands are sustainable.

• Greenwashing claims

  Publish the method behind every number.

• HiringProse in numbers, from every job post: founded 2017 with hubs in Paris, New York and Los Angeles; "10M+ consultations completed"; "2M customers and 350K active subscribers"; "21M custom products made, with 1M+ unique formulas"; "$165M+ revenue in 2024"; "Profitable since 2024"; a certified B Corporation, Public Benefit Corporation and Climate Neutral.Source
• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source

Publish an aggregated yearly report: top concerns by region and climate, how needs change with seasons, and trends (for example longevity and scalp care). Launch with press, creators and a search-friendly report page.

Original data delivers the "LLM-optimized earned presence" the VP role asks for and gives every channel fresh stories.

• Health data sensitivity

  Aggregate and suppress small groups.

• HiringProse in numbers, from every job post: founded 2017 with hubs in Paris, New York and Los Angeles; "10M+ consultations completed"; "2M customers and 350K active subscribers"; "21M custom products made, with 1M+ unique formulas"; "$165M+ revenue in 2024"; "Profitable since 2024"; a certified B Corporation, Public Benefit Corporation and Climate Neutral.Source
• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source
• HiringScientific Communication Manager (posted September 22, 2026): shapes "the brand's scientific storytelling and claims strategy", translates "ingredient information and product testing data into clear, engaging narratives and claims", builds dossiers for launches, watches territories such as "longevity, exposome, microbiome", and supports "posters, and peer-reviewed articles when relevant".Source

Use the shipping address and season to detect meaningful changes (humidity, UV, hard water areas, a move) and suggest a formula update by email or in the account. Track retention for subscribers who accept updates.

Proactive changes make personalization visible every season, which is the clearest reason to stay subscribed.

• Too many messages

  Cap at one suggestion per season.

• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• HiringProse in numbers, from every job post: founded 2017 with hubs in Paris, New York and Los Angeles; "10M+ consultations completed"; "2M customers and 350K active subscribers"; "21M custom products made, with 1M+ unique formulas"; "$165M+ revenue in 2024"; "Profitable since 2024"; a certified B Corporation, Public Benefit Corporation and Climate Neutral.Source

Run quarterly geo holdout tests per channel, feed results into one MMM that includes brand spend, and set budgets from it. Share a single monthly dashboard across brand and growth.

One shared view stops double counting and moves money to what actually adds customers.

• Tests cut revenue short term

  Keep holdouts small and short.

• HiringVP, Brand Marketing (posted September 21, 2026): owns earned media, community, creator advocacy, campaigns and social impact, manages "a team of four plus external agencies", oversees "the PR and SEO/blog agency" for "LLM-optimized earned presence", and owns AI discoverability: "Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)", treating "AI surfaces as a brand channel to monitor and shape". The role also measures brand health (awareness, consideration, share of voice, sentiment, MMM) and will hire "the open Sr. Manager, Brand Advocacy".Source
• HiringPaid Acquisition Manager (Growth Marketing, reporting to the Senior Director of Acquisition Marketing): owns Meta and AppLovin, will "Build Pinterest and TikTok into a reliable acquisition channel", and will "Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout". Haus and Northbeam experience is "a plus"; the role manages a Paid Social Associate.Source
• News coverageGlossy: Prose released its first TV ads in 2024 amid a brand refresh with new packaging, moving beyond a mainly performance-led marketing model.Source

Film a monthly short series: one chemist explains one ingredient or trial in five minutes, with clips for TikTok and Instagram and links to the ingredient page.

Expert video builds trust, feeds social channels and links back to the ingredient pages.

• Claims on camera

  Script review by regulatory.

• Public profilesYouTube @prosebeauty: about 8,070 subscribers, 660 videos and 8.1 million views. The site footer links Facebook, Instagram, YouTube and X but no TikTok or Pinterest; a "Partner program" link runs on Impact; /the-salon is a page for stylists.Source
• HiringScientific Communication Manager (posted September 22, 2026): shapes "the brand's scientific storytelling and claims strategy", translates "ingredient information and product testing data into clear, engaging narratives and claims", builds dossiers for launches, watches territories such as "longevity, exposome, microbiome", and supports "posters, and peer-reviewed articles when relevant".Source
• Your websiteThe sitemap lists 161 ingredient pages (e.g. /ingredients/biotin, "Best Ingredients for Hair: Biotin | Prose") with their own titles and canonicals, but their raw HTML body is also only the "requires JavaScript" notice. The blog runs on WordPress and is server-rendered: 799 posts, newest October 20, 2026 ("What is Skin Longevity", "Collagen vs Peptides for Skin").Source

Publish reviews filterable by hair type, concern and climate on server-rendered pages, with review counts and ratings in structured data per product. Use the filters in ads and creator briefs.

Matching proof converts better than a total count, and readable reviews reach search and AI answers.

• Selective display looks biased

  Show all ratings, not only five stars.

• #1 Give every product page its own title, description and canonical in the HTML, so search and AI assistants stop reading it as the homepage

• Your websiteHomepage: "Patented Science of Personalization", "Proven effective in 6 clinical trials", "1.2M+ unique formulas created", "100+ factors across your biology, lifestyle, and environment", "Over 600,000 5-star product reviews* (*on Review & Refine)", and The Prose Promise: "Love your first order (or it's on us)", "30-day free returns", "15% off + free shipping for members", "Free formula adjustments for members". The homepage has no Open Graph tags (so no share image) and no structured data; /llms.txt and /pricing return the app shell with status 200.Source
• Your websiteRaw HTML of the sitemap pages (checked twice on October 22, 2026): 38 of the 41 non-ingredient URLs, including all 23 /products/ pages, the 3 /pages/ sets, /reviews, /about, /faq, /the-salon, /gift and the consultation pages, return the homepage title "Truly Custom Haircare and Skincare | Prose", the homepage meta description, a canonical tag of href="/" (the homepage) and no body text beyond "Prose.com requires JavaScript in order to run properly." Only the homepage, /ingredients and /blog/ carry their own canonical.Source
• HiringAssistant Chef de Produit (Innovation & Brand Marketing, Paris, six-month internship from January 2027): competitive and market watch (pricing, trends, claims), product launch preparation with the Paris lab and the US factory, and running consumer tests of future innovations.Source