RISE Brewing Co. growth playbook

Rename each product to include the pack ("RISE Original Black Cold Brew, 11oz cans, 12-pack"), add a fact row under the price (12 cans, about $2.50 a can, $2.25 with subscription, caffeine, calories, sugar), put the nutrition panel and ingredients in text, and finish the "Now in 11oz" line. Add alt text to every image and the pack size to the product data.

Price per unit and caffeine are the first things cold brew buyers compare. Stating them removes the main doubt before checkout, makes the subscription saving concrete and lets search and AI answers quote the right facts.

12 cans × 11 fl oz  ·  $29.99 (about $2.50 a can)  ·  Subscribe: about $2.25 a can
270mg natural caffeine (about 2 cups of coffee)  ·  20 calories  ·  0g sugar
Ingredients: filtered water, coffee
Shelf stable · serve cold · free U.S. shipping over $40

• Caffeine differs by flavour

  Show each flavour's own number from its label.

• Your websiteProduct page "RISE 11oz Black Cold Brew Coffee" (checked October 20, 2026): sale price $29.99, regular $32.99; the copy says "High caffeine / big energy" and ends "Now in 11oz:" with nothing after it. Neither the title, the description nor the price says how many cans are included. The product photos show a 12-pack carton, and the back-of-can photo shows "270mg Natural Caffeine" ("2 cups of coffee"), 20 calories, 0g sugar and "INGREDIENTS: filtered water, coffee". None of the product images has alt text.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source

Create URL redirects from every retired product and collection to its closest current product (old Original Black to the 11oz Black, oat milk lattes to Classic Oat, mocha to Mocha, the collection to all products), point the homepage and About buttons at the current collection, and add a 404 page with the five flavours.

Readers who click "shop" from a recipe are ready to buy; a 404 loses them and wastes the search value of nine years of content.

• Redirect chains

  Point straight to the final page.

• Your websiteHomepage: title "RISE Brewing Co. - Nitro Cold Brew Coffee – RISE Beverages LLC"; meta description "RISE Brewing Co. makes all organic nitro cold brew coffee, tea, cold brew, and organic oat milk"; banners "New RISE 11oz now available" and "Free U.S. shipping on orders $40"; headline "Worth Slowing Down For". The homepage links to /collections/nitro-cold-brew, which returns "404 Not Found".Source
• Your websiteBlog (151 articles across "Notes on Nitro", "On the Rise" and "Recipe"; read October 20, 2026): links from the articles to the shop point at retired URLs, including /collections/nitro-cold-brew (at least 124 links, 404), /products/original-oat-milk (45, redirects to the homepage), /products/nitro-cold-brew-coffee-original-black (42, 404), /products/nitro-cold-brew-coffee-oat-milk (31, redirects to a 404), the mocha latte (19, redirects to a 404) and /collections/coffee (16, 404). The newest recipe dates from April 2024.Source
• Your websiteAbout page: founded 2014, first nitro keg brewed in a New York City apartment in 2015, first cans in 2016; won BevNET's "New Beverage Showdown" in 2017; in 2019 launched "the first canned Organic Oat Milk Latte", which "won People Magazine's Canned Coffee Product of the year"; the Vanilla Oat Milk Latte won BevNET's product of the year in 2021, when the cans were "in over 20,000 doors nationwide"; a countertop draft system for the Bag-in-Box in 2024. The page still leads with "WHY WE BREW WITH NITROGEN" and a "SHOP NITRO COLD BREW" button to the 404 collection.Source

Change the action and the page to RISE's Instagram, TikTok and Facebook, add a points action for leaving a review and one for starting a subscription, and check every other rewards email and pop-up for leftover template text.

Rewards should buy the behaviour RISE needs (follows, reviews, subscriptions), and a careless line undercuts trust in a premium brand.

• Points liability grows

  Keep follow and review points small.

• Your websiteRISE Rewards page: 10 points per $1, 100 points for signing up, 100 on your birthday, "50 points each for following Viseart on Instagram and Facebook" (Viseart is a different brand), and a "$10 off coupon when you refer a friend". The Ambassador Program asks for creators with "an authentic and engaged audience of 1K and up" and pays in points through monthly challenges.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Social channelsYouTube @risebrewingco: 33 videos, about 39,700 views, 155 subscribers; TikTok, Instagram and Facebook are linked from the site. Email: Klaviyo is verified on the domain; DKIM is set up and DMARC is "p=none".Source

Rewrite the title and meta description around the 11oz cans ("Cold brew coffee and oat milk lattes in 11oz cans, 270mg caffeine"), update the About page's nitrogen section into a history note, and check the top pages for the same mismatch.

Accurate snippets lift click-through and stop disappointed visitors bouncing.

• Losing nitro searches

  Keep a history page that ranks for nitro.

• Your websiteHomepage: title "RISE Brewing Co. - Nitro Cold Brew Coffee – RISE Beverages LLC"; meta description "RISE Brewing Co. makes all organic nitro cold brew coffee, tea, cold brew, and organic oat milk"; banners "New RISE 11oz now available" and "Free U.S. shipping on orders $40"; headline "Worth Slowing Down For". The homepage links to /collections/nitro-cold-brew, which returns "404 Not Found".Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Your websiteAbout page: founded 2014, first nitro keg brewed in a New York City apartment in 2015, first cans in 2016; won BevNET's "New Beverage Showdown" in 2017; in 2019 launched "the first canned Organic Oat Milk Latte", which "won People Magazine's Canned Coffee Product of the year"; the Vanilla Oat Milk Latte won BevNET's product of the year in 2021, when the cans were "in over 20,000 doors nationwide"; a countertop draft system for the Bag-in-Box in 2024. The page still leads with "WHY WE BREW WITH NITROGEN" and a "SHOP NITRO COLD BREW" button to the 404 collection.Source

Correct the title and handle (with a redirect from the old URL), add a back-in-stock signup through Klaviyo, and suggest Mocha or Vanilla on the sold-out page.

Shoppers search "salted caramel", and a waitlist turns a sold-out page into launch-day orders.

• No restock planned

  Say so and point to the closest flavour.

• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Social channelsYouTube @risebrewingco: 33 videos, about 39,700 views, 155 subscribers; TikTok, Instagram and Facebook are linked from the site. Email: Klaviyo is verified on the domain; DKIM is set up and DMARC is "p=none".Source

Offer a mixed 12-pack (two or three of each flavour) as the default first purchase, with a "pick your favourite and subscribe" email after delivery.

Samplers lower the risk of a first order and show which flavour each customer prefers for the subscription.

• Packing complexity

  Fixed mix only.

• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Your websiteProduct page "RISE 11oz Black Cold Brew Coffee" (checked October 20, 2026): sale price $29.99, regular $32.99; the copy says "High caffeine / big energy" and ends "Now in 11oz:" with nothing after it. Neither the title, the description nor the price says how many cans are included. The product photos show a 12-pack carton, and the back-of-can photo shows "270mg Natural Caffeine" ("2 cups of coffee"), 20 calories, 0g sugar and "INGREDIENTS: filtered water, coffee". None of the product images has alt text.Source

Remove or correct the compare-at price, explain how many cups a box makes and how to get the countertop tap (buy, lease or wholesale enquiry), and link to the office page.

Large-format buyers are offices and cafés worth many repeat orders; they need clear economics.

• Machine supply

  Offer a waitlist if limited.

• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Your websiteWholesale / office page: an enquiry form and three offers: "Nitro Keg" ("RISE kegs are available in many US cities"), "Cold Brew On Tap" (a countertop machine that pours regular and nitro cold brew) and "Nitro Cold Brew Cans". The Bag-in-Box product page mentions the countertop machine, but the machine is not sold or priced on the site.Source

Pre-select subscribe, show the per-can saving, add a "how many a week?" picker that sets the interval, and send a skip or swap reminder before each charge.

Coffee is a habit; subscribers buy many times a year, and easy skip and swap cuts cancellations.

• Unwanted renewals

  Clear reminders and one-click skip.

• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Your websiteProduct page "RISE 11oz Black Cold Brew Coffee" (checked October 20, 2026): sale price $29.99, regular $32.99; the copy says "High caffeine / big energy" and ends "Now in 11oz:" with nothing after it. Neither the title, the description nor the price says how many cans are included. The product photos show a 12-pack carton, and the back-of-can photo shows "270mg Natural Caffeine" ("2 cups of coffee"), 20 calories, 0g sugar and "INGREDIENTS: filtered water, coffee". None of the product images has alt text.Source

Update the 20 most-visited articles to the current flavours with a product block, retire or redirect the ones that cannot be made with current products, and publish two new recipes a month built on the cans (affogato, protein shake, iced mocha).

Content that matches what is for sale earns search traffic that can buy.

• Losing old rankings

  Keep URLs and update content.

• Your websiteBlog (151 articles across "Notes on Nitro", "On the Rise" and "Recipe"; read October 20, 2026): links from the articles to the shop point at retired URLs, including /collections/nitro-cold-brew (at least 124 links, 404), /products/original-oat-milk (45, redirects to the homepage), /products/nitro-cold-brew-coffee-original-black (42, 404), /products/nitro-cold-brew-coffee-oat-milk (31, redirects to a 404), the mocha latte (19, redirects to a 404) and /collections/coffee (16, 404). The newest recipe dates from April 2024.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source

Compress and resize hero and product images, lazy-load below-the-fold sections, remove unused apps and set longer cache lifetimes; retest after each change.

Social and ad traffic arrives on phones, often on cellular connections, where weight matters most.

• Breaking the theme

  Test on a duplicate theme.

• Google PageSpeedHomepage on mobile: performance 42/100 (desktop 82); in the lab test the main content takes 6.4s to appear and the page downloads 8 MB. Real Chrome visitors pass Core Web Vitals (field LCP 1.2s, INP 92ms, CLS 0).Source

Give each ambassador a tracked code with a first-order discount, a monthly brief tied to one flavour, and points per sale; reuse their videos on product pages and in ads.

Paying for sales rather than posts shows which creators work, and their videos sell taste better than studio images.

• Discount abuse

  One-time use for new customers.

• Your websiteRISE Rewards page: 10 points per $1, 100 points for signing up, 100 on your birthday, "50 points each for following Viseart on Instagram and Facebook" (Viseart is a different brand), and a "$10 off coupon when you refer a friend". The Ambassador Program asks for creators with "an authentic and engaged audience of 1K and up" and pays in points through monthly challenges.Source
• Social channelsYouTube @risebrewingco: 33 videos, about 39,700 views, 155 subscribers; TikTok, Instagram and Facebook are linked from the site. Email: Klaviyo is verified on the domain; DKIM is set up and DMARC is "p=none".Source

Send a review request 10 days after delivery with rewards points, include a photo option, and feature the best quotes on the homepage and product pages.

New shoppers look for proof that a canned latte tastes good; reviews supply it.

• Low ratings

  Respond and fix issues publicly.

• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Your websiteRISE Rewards page: 10 points per $1, 100 points for signing up, 100 on your birthday, "50 points each for following Viseart on Instagram and Facebook" (Viseart is a different brand), and a "$10 off coupon when you refer a friend". The Ambassador Program asks for creators with "an authentic and engaged audience of 1K and up" and pays in points through monthly challenges.Source

Create a "How much caffeine is in RISE?" page with each flavour's figure, comparisons in cups of coffee, and safe-intake guidance; use the number in ads and social hooks.

A clear number answers a high-intent question and positions RISE as clean energy.

• Health claims

  Stick to label facts and FDA guidance.

• Your websiteProduct page "RISE 11oz Black Cold Brew Coffee" (checked October 20, 2026): sale price $29.99, regular $32.99; the copy says "High caffeine / big energy" and ends "Now in 11oz:" with nothing after it. Neither the title, the description nor the price says how many cans are included. The product photos show a 12-pack carton, and the back-of-can photo shows "270mg Natural Caffeine" ("2 cups of coffee"), 20 calories, 0g sugar and "INGREDIENTS: filtered water, coffee". None of the product images has alt text.Source
• News coverageBevNET (February 2025): UPTIME Energy acquired RISE Brewing Co.; the combined sales, marketing and operations teams serve over 40,000 points of distribution; RISE keeps its brand, products and retail partners and launched RISE Shaker, a dairy-free blended coffee in 13.7oz glass bottles designed for convenience stores. Before the deal, Circana data showed RISE sales down 17% on an 18.6% drop in volume over the 52 weeks to January 21, 2025.Source

At each event, hand out cans with a QR code to a sampler offer and email signup; keep one evergreen "Where we've been" page and retire the expired contest pages.

Tracked sampling shows which events turn tasters into buyers.

• Low scan rates

  Offer a reason to scan.

• Your websiteSitemap pages: "careers" and "large-format" pages have no content; a "test-page-1" is published; old contest pages remain (coffee giveaway, snowboard giveaway, Big Noon Kickoff, VegNews); a Storemapper store locator. The FAQ says RISE ships to Canada "only" to wholesalers or retailers, while the sitemap also publishes an /en-ca/ copy of the store. Cans are shelf stable.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source

Either remove the /en-ca/ store from the sitemap and show a "find RISE in Canada" page, or open consumer shipping with the right prices; make the FAQ match.

Canadian shoppers stop hitting a checkout they cannot use, and wholesale enquiries get a clear path.

• Losing some sales

  Track demand first.

• Your websiteSitemap pages: "careers" and "large-format" pages have no content; a "test-page-1" is published; old contest pages remain (coffee giveaway, snowboard giveaway, Big Noon Kickoff, VegNews); a Storemapper store locator. The FAQ says RISE ships to Canada "only" to wholesalers or retailers, while the sitemap also publishes an /en-ca/ copy of the store. Cans are shelf stable.Source

Segment customers whose last order was a retired product, send a three-email series ("Your RISE, now in 11oz") mapping their old favourite to the closest new flavour, with the sampler as the offer.

Former customers already like the brand; telling them what replaced their product is the cheapest growth available.

• Unsubscribes

  Send only to opted-in customers.

• Your websiteBlog (151 articles across "Notes on Nitro", "On the Rise" and "Recipe"; read October 20, 2026): links from the articles to the shop point at retired URLs, including /collections/nitro-cold-brew (at least 124 links, 404), /products/original-oat-milk (45, redirects to the homepage), /products/nitro-cold-brew-coffee-original-black (42, 404), /products/nitro-cold-brew-coffee-oat-milk (31, redirects to a 404), the mocha latte (19, redirects to a 404) and /collections/coffee (16, 404). The newest recipe dates from April 2024.Source
• Your websiteAbout page: founded 2014, first nitro keg brewed in a New York City apartment in 2015, first cans in 2016; won BevNET's "New Beverage Showdown" in 2017; in 2019 launched "the first canned Organic Oat Milk Latte", which "won People Magazine's Canned Coffee Product of the year"; the Vanilla Oat Milk Latte won BevNET's product of the year in 2021, when the cans were "in over 20,000 doors nationwide"; a countertop draft system for the Bag-in-Box in 2024. The page still leads with "WHY WE BREW WITH NITROGEN" and a "SHOP NITRO COLD BREW" button to the 404 collection.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source

Keep a current retailer list by product and zip code, show "Find in store near you" on each product page, run geo-targeted social to stores that just took RISE, and add the RISE Shaker if it is still sold.

Most canned coffee is bought in stores; pointing online shoppers to shelves supports sell-through, which keeps the distribution.

• Stale data

  Monthly refresh from distributors.

• News coverageBevNET (February 2025): UPTIME Energy acquired RISE Brewing Co.; the combined sales, marketing and operations teams serve over 40,000 points of distribution; RISE keeps its brand, products and retail partners and launched RISE Shaker, a dairy-free blended coffee in 13.7oz glass bottles designed for convenience stores. Before the deal, Circana data showed RISE sales down 17% on an 18.6% drop in volume over the 52 weeks to January 21, 2025.Source
• Your websiteSitemap pages: "careers" and "large-format" pages have no content; a "test-page-1" is published; old contest pages remain (coffee giveaway, snowboard giveaway, Big Noon Kickoff, VegNews); a Storemapper store locator. The FAQ says RISE ships to Canada "only" to wholesalers or retailers, while the sitemap also publishes an /en-ca/ copy of the store. Cans are shelf stable.Source

Package three office plans (cans, Bag-in-Box with tap, keg) with monthly prices per employee, a free tasting, and a contract; target offices in cities where RISE already has distribution.

Offices order every month for years; a clear offer turns the existing enquiry form into recurring revenue.

• Equipment cost

  Lease taps with minimum orders.

• Your websiteWholesale / office page: an enquiry form and three offers: "Nitro Keg" ("RISE kegs are available in many US cities"), "Cold Brew On Tap" (a countertop machine that pours regular and nitro cold brew) and "Nitro Cold Brew Cans". The Bag-in-Box product page mentions the countertop machine, but the machine is not sold or priced on the site.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source
• Your websiteAbout page: founded 2014, first nitro keg brewed in a New York City apartment in 2015, first cans in 2016; won BevNET's "New Beverage Showdown" in 2017; in 2019 launched "the first canned Organic Oat Milk Latte", which "won People Magazine's Canned Coffee Product of the year"; the Vanilla Oat Milk Latte won BevNET's product of the year in 2021, when the cans were "in over 20,000 doors nationwide"; a countertop draft system for the Bag-in-Box in 2024. The page still leads with "WHY WE BREW WITH NITROGEN" and a "SHOP NITRO COLD BREW" button to the 404 collection.Source

Build a campaign around "real coffee, real energy" for gym, campus and shift-work audiences, with cross-promotion to UPTIME drinkers and bundles where both brands are sold.

A clear energy promise gives RISE a reason to be chosen over coffee brands and energy drinks alike.

• Brand confusion

  Keep RISE's coffee story first.

• Your websiteProduct page "RISE 11oz Black Cold Brew Coffee" (checked October 20, 2026): sale price $29.99, regular $32.99; the copy says "High caffeine / big energy" and ends "Now in 11oz:" with nothing after it. Neither the title, the description nor the price says how many cans are included. The product photos show a 12-pack carton, and the back-of-can photo shows "270mg Natural Caffeine" ("2 cups of coffee"), 20 calories, 0g sugar and "INGREDIENTS: filtered water, coffee". None of the product images has alt text.Source
• News coverageBevNET (February 2025): UPTIME Energy acquired RISE Brewing Co.; the combined sales, marketing and operations teams serve over 40,000 points of distribution; RISE keeps its brand, products and retail partners and launched RISE Shaker, a dairy-free blended coffee in 13.7oz glass bottles designed for convenience stores. Before the deal, Circana data showed RISE sales down 17% on an 18.6% drop in volume over the 52 weeks to January 21, 2025.Source
• Competitor researchLa Colombe's homepage: "La Colombe Coffee Workshop - Buy Coffee Online", selling canned draft lattes and coffee direct. Canned cold brew and oat lattes from La Colombe, Starbucks, Chameleon and Califia Farms share the same chiller shelf.See the research Source

Fill the large-format page with the Bag-in-Box and office plans, point careers to UPTIME's jobs or remove it, and unpublish the test page.

Empty pages waste crawl attention and look abandoned to visitors and partners.

• Links to old pages

  Redirect them.

• Your websiteSitemap pages: "careers" and "large-format" pages have no content; a "test-page-1" is published; old contest pages remain (coffee giveaway, snowboard giveaway, Big Noon Kickoff, VegNews); a Storemapper store locator. The FAQ says RISE ships to Canada "only" to wholesalers or retailers, while the sitemap also publishes an /en-ca/ copy of the store. Cans are shelf stable.Source
• Your websiteWholesale / office page: an enquiry form and three offers: "Nitro Keg" ("RISE kegs are available in many US cities"), "Cold Brew On Tap" (a countertop machine that pours regular and nitro cold brew) and "Nitro Cold Brew Cans". The Bag-in-Box product page mentions the countertop machine, but the machine is not sold or priced on the site.Source

Add a short "award-winning since 2017" line and badges near the price and on the oat latte pages, with a link to the story.

Third-party awards reassure first-time buyers at the moment of choice.

• Old awards

  Show the year honestly.

• Your websiteAbout page: founded 2014, first nitro keg brewed in a New York City apartment in 2015, first cans in 2016; won BevNET's "New Beverage Showdown" in 2017; in 2019 launched "the first canned Organic Oat Milk Latte", which "won People Magazine's Canned Coffee Product of the year"; the Vanilla Oat Milk Latte won BevNET's product of the year in 2021, when the cans were "in over 20,000 doors nationwide"; a countertop draft system for the Bag-in-Box in 2024. The page still leads with "WHY WE BREW WITH NITROGEN" and a "SHOP NITRO COLD BREW" button to the 404 collection.Source
• Your catalogueProduct feed (6 products): five 11oz flavours at $29.99 each (Black Cold Brew, Classic Oatmilk Latte, Vanilla Oatmilk Latte, Mocha Oat Milk Latte, and "Salted Carmel Oatmilk Latte", which is sold out; its description says "Salted Caramel"), all added January 21, 2026, plus a 3-gallon Bag-in-Box Cold Brew at $87.46 whose compare-at price is $84.76, lower than the selling price. Subscriptions every 2, 4 or 8 weeks save 10%. The Black page shows 2 reviews averaging 4.0.Source