SmithRx growth playbook

Add three clear actions to the brokers page: "Request a repricing for a client" (the existing analysis form, with a broker-of-record field and the option to send the claims file securely), "Talk to the broker team" (a 20-minute call with a named broker manager), and "Get the Broker Brief". Put the repricing action in the hero and after the testimonials, tag every lead as broker-sourced, and send each broker a co-branded summary they can take to the client.

A broker with one unhappy client renewal is SmithRx's best lead, and right now that visit ends at a login screen. Making the repricing a broker tool turns each advisor into a repeatable source of employer opportunities, which is the loop the growth team is being hired to find.

[ ] "Request a repricing for a client" in the hero
[ ] Broker firm and contact fields on the form
[ ] Secure claims upload approved by compliance
[ ] Co-branded repricing summary
[ ] "Talk to the broker team" booking link
[ ] Broker Brief sign-up on the page
[ ] Broker-sourced tag in reporting

• Brokers worry about being bypassed

  Keep the broker of record on every proposal and say so on the page.

• Claims data handling

  Use the secure upload only after compliance sign-off.

• Your websiteBrokers page: "Smarter Pharmacy Benefits for Your Clients. Deliver average savings of 20% or more"; three named broker testimonials, one saying "Each of my employers that I've partnered with SmithRx have seen on average a 30% savings in the first year". The only action on the page is "Account Login": no link to the repricing analysis, the contact-sales page or the Broker Brief newsletter sign-up, which all exist elsewhere on the site.Source
• HiringVP of Growth Marketing (remote): "PBM is a huge market that never got modern growth marketing." The role builds "a culture of high-velocity testing across messaging, channels, and outreach strategies", finds "the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them", and builds "for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go." It leads the Growth Ops and BDR team toward "a human-and-agent operating model: agents doing research and personalization at scale" and a "Technical Growth Pod" to "engineer new acquisition loops".Source
• HiringOutbound Growth Associate (remote, updated November 3, 2026): "a founding member of our growth team" who designs "the foundational go-to-market (GTM) playbooks supporting our Enterprise team", tests "AI lead outbound strategy playbooks", iterates "targeting logic, segmentation strategy, and messaging frameworks", and must "Establish and define the engagement frameworks for top-tier consultant and broker relationships", presenting to "HR/Benefits leaders, CFOs, and outside consultants".Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source
• Your websiteSitemap (339 URLs, checked November 4, 2026): 188 blog posts, 41 resources, 36 event pages (dinners, giveaways, a Broker Account Manager Summit), 16 Full Disclosure webinar pages, sign-up pages for the Broker Brief, a Benefits Blueprint and a newsletter, a PBM risk assessment, and a Drug Pathways Engine page. There are blog posts on "legacy PBMs vs SmithRx" and critiques of big-PBM pricing models, but no comparison page against named transparent PBMs, and no case-study library beyond blog posts under "success stories".Source

Add a primary "See what you would save" button in the hero that goes to the repricing page, keep "Access Account" as the secondary action, and add a short repricing block under the case study. Test the hero wording against the current version.

A first-time HR or finance visitor gets one obvious next step, and every other campaign benefits.

• Members click by mistake

  Keep the login cards just below the hero.

• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source
• HiringVP of Growth Marketing (remote): "PBM is a huge market that never got modern growth marketing." The role builds "a culture of high-velocity testing across messaging, channels, and outreach strategies", finds "the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them", and builds "for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go." It leads the Growth Ops and BDR team toward "a human-and-agent operating model: agents doing research and personalization at scale" and a "Technical Growth Pod" to "engineer new acquisition loops".Source

Bind the date field on every article card, remove the builder note and show the next episode (or a sign-up) on Full Disclosure, fix the headline, and add the Google Play link. Add a monthly check of top pages for empty fields.

Small errors undercut a precision message, and each fix takes minutes.

• Fixes break layout

  Preview each page type before publishing.

• Your websiteTemplate leftovers visible to visitors: article cards show the placeholder word "date" instead of a date (nine times on the homepage, also on the brokers, repricing, contact-sales and Broker Brief pages); the Full Disclosure page shows the builder note "Drop a Collection List into the 'CMS Content' property slot" and an empty "Upcoming" section; the risk assessment headline reads "PRM RISK ASSESSMENT".Source
• App storesThe SmithRx member app is on Google Play as well as the App Store (member ID, Apple Wallet card, prescriptions), but the homepage links only the iOS app.Source
• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source

Agree one headline claim with a short method note (what is compared, which clients, which years), use it everywhere, and show the 30% as "first-year average for clients switching from legacy PBMs" only if that is how it is measured. Link the method from every stat.

A consistent, explained number is more believable and easier for brokers to repeat.

• Lower number looks weaker

  Show the range with its method.

• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source
• Your websiteBrokers page: "Smarter Pharmacy Benefits for Your Clients. Deliver average savings of 20% or more"; three named broker testimonials, one saying "Each of my employers that I've partnered with SmithRx have seen on average a 30% savings in the first year". The only action on the page is "Account Login": no link to the repricing analysis, the contact-sales page or the Broker Brief newsletter sign-up, which all exist elsewhere on the site.Source

Link the assessment from the homepage, brokers page and relevant blog posts; email the PMPM result with a benchmark and an invitation to the repricing; give brokers a version to run with clients.

A lighter offer captures earlier buyers and feeds the repricing pipeline.

• Benchmarks questioned

  Cite sources and ranges.

• Your websitePBM Risk Assessment page: three self-assessments (a top drug comparison worksheet, a "Calculate Your PMPM" calculator, and contract and RFP questions, warning that "free" consultant RFP costs of "up to $7 PMPM" are often built into spread pricing). It is not linked from the homepage or the brokers page.Source
• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source
• Your websiteBrokers page: "Smarter Pharmacy Benefits for Your Clients. Deliver average savings of 20% or more"; three named broker testimonials, one saying "Each of my employers that I've partnered with SmithRx have seen on average a 30% savings in the first year". The only action on the page is "Account Login": no link to the repricing analysis, the contact-sales page or the Broker Brief newsletter sign-up, which all exist elsewhere on the site.Source

Publish Spanish member pages (getting started, finding medications, the app), say "Bilingual member support" on the employers and brokers pages, and give brokers a one-page Spanish member guide to include in proposals.

It turns a support hire into a sales argument for employers and makes members more successful.

• Medical translation errors

  Pharmacist review of every page.

• HiringAccount management and member support: a Senior Director, Account Management to scale "a high-performing Account Management organization", a Financial Data Analyst for account management, an Account Executive on the Customer Success team "communicating the value of our services in the context of customers' business goals", and Spanish-speaking roles (Bilingual Member Support Specialist in Lehi, UT, and two Bilingual Patient Access Specialists) among 22 open roles on SmithRx's Greenhouse board.Source
• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source
• Your websiteBrokers page: "Smarter Pharmacy Benefits for Your Clients. Deliver average savings of 20% or more"; three named broker testimonials, one saying "Each of my employers that I've partnered with SmithRx have seen on average a 30% savings in the first year". The only action on the page is "Account Login": no link to the repricing analysis, the contact-sales page or the Broker Brief newsletter sign-up, which all exist elsewhere on the site.Source

Have agents pull filings for employers in the target size range, enrich them with industry and location, estimate a pharmacy spend range from plan size, and write a first message that cites the employer's own plan year and size. People review every message before it goes out, and compliance approves the template.

Messages that start from the employer's own facts get replies, and renewal timing tells sales when to reach out.

• Estimates off

  Present ranges, never exact spend.

• HiringOutbound Growth Associate (remote, updated November 3, 2026): "a founding member of our growth team" who designs "the foundational go-to-market (GTM) playbooks supporting our Enterprise team", tests "AI lead outbound strategy playbooks", iterates "targeting logic, segmentation strategy, and messaging frameworks", and must "Establish and define the engagement frameworks for top-tier consultant and broker relationships", presenting to "HR/Benefits leaders, CFOs, and outside consultants".Source
• HiringVP of Growth Marketing (remote): "PBM is a huge market that never got modern growth marketing." The role builds "a culture of high-velocity testing across messaging, channels, and outreach strategies", finds "the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them", and builds "for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go." It leads the Growth Ops and BDR team toward "a human-and-agent operating model: agents doing research and personalization at scale" and a "Technical Growth Pod" to "engineer new acquisition loops".Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source

For the ten broker firms with the most SmithRx clients, map offices and producers, share case studies from that firm's own clients (with permission), run a lunch-and-learn per office, and give each office the repricing tool from idea 1.

Proof from colleagues in the same firm spreads faster than outside marketing.

• Compliance on broker incentives

  Offer education, not payments.

• HiringOutbound Growth Associate (remote, updated November 3, 2026): "a founding member of our growth team" who designs "the foundational go-to-market (GTM) playbooks supporting our Enterprise team", tests "AI lead outbound strategy playbooks", iterates "targeting logic, segmentation strategy, and messaging frameworks", and must "Establish and define the engagement frameworks for top-tier consultant and broker relationships", presenting to "HR/Benefits leaders, CFOs, and outside consultants".Source
• Your websiteBrokers page: "Smarter Pharmacy Benefits for Your Clients. Deliver average savings of 20% or more"; three named broker testimonials, one saying "Each of my employers that I've partnered with SmithRx have seen on average a 30% savings in the first year". The only action on the page is "Account Login": no link to the repricing analysis, the contact-sales page or the Broker Brief newsletter sign-up, which all exist elsewhere on the site.Source
• Your websiteTrust: SOC 2 with a Vanta trust center at trust.smithrx.com; URAC accreditation shown in the footer; client logos include HUB International, Gallagher, Northgate Benefits and Workday.Source

Publish fair comparison pages on pricing model, rebates, network, clinical programs, member service and reporting, with sources and dates, and a "how to compare transparent PBMs" guide for brokers.

Comparison searches are high intent, and fair pages build trust with consultants.

• Rivals dispute claims

  Cite public sources and date each page.

• HiringDirector, Product Marketing (remote): leads "go-to-market strategy, product positioning, and sales enablement", defines how SmithRx communicates "to brokers, employers, consultants, and members", leads "the narrative around Artificial Intelligence in healthcare" with "transparent, education-driven messaging that overcomes industry skepticism", and builds "pitch decks, case studies, competitor comparisons".Source
• Your websiteSitemap (339 URLs, checked November 4, 2026): 188 blog posts, 41 resources, 36 event pages (dinners, giveaways, a Broker Account Manager Summit), 16 Full Disclosure webinar pages, sign-up pages for the Broker Brief, a Benefits Blueprint and a newsletter, a PBM risk assessment, and a Drug Pathways Engine page. There are blog posts on "legacy PBMs vs SmithRx" and critiques of big-PBM pricing models, but no comparison page against named transparent PBMs, and no case-study library beyond blog posts under "success stories".Source
• Competitor researchRivals' own homepages: Capital Rx, "Affordable Pharmacy Benefits, Powered by Modern Infrastructure"; Rightway, "Clinical Care Navigation | Effective Transparent PBM"; Navitus, "transparent, cost-effective solutions"; AffirmedRx, "integrity, clarity and trust to pharmacy benefit management"; Liviniti, which says it "pioneered the transparent PBM business model".See the research Source

Build a /customers library with filters (industry, size, prior PBM type, results: PMPM, specialty spend, member satisfaction), one page per story, and a one-page PDF brokers can forward.

Matching proof shortens decisions and gives brokers ready material.

• Clients want anonymity

  Use industry and size without names.

• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source
• Your websiteSitemap (339 URLs, checked November 4, 2026): 188 blog posts, 41 resources, 36 event pages (dinners, giveaways, a Broker Account Manager Summit), 16 Full Disclosure webinar pages, sign-up pages for the Broker Brief, a Benefits Blueprint and a newsletter, a PBM risk assessment, and a Drug Pathways Engine page. There are blog posts on "legacy PBMs vs SmithRx" and critiques of big-PBM pricing models, but no comparison page against named transparent PBMs, and no case-study library beyond blog posts under "success stories".Source
• HiringDirector, Product Marketing (remote): leads "go-to-market strategy, product positioning, and sales enablement", defines how SmithRx communicates "to brokers, employers, consultants, and members", leads "the narrative around Artificial Intelligence in healthcare" with "transparent, education-driven messaging that overcomes industry skepticism", and builds "pitch decks, case studies, competitor comparisons".Source

Test form length, a claims upload versus a call, "what you will receive" previews (the example report), turnaround promises and broker fields. One test at a time, two weeks each, logged in a shared experiment register.

Small gains on the key form compound across every channel.

• Low volume slows tests

  Test big changes first.

• HiringVP of Growth Marketing (remote): "PBM is a huge market that never got modern growth marketing." The role builds "a culture of high-velocity testing across messaging, channels, and outreach strategies", finds "the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them", and builds "for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go." It leads the Growth Ops and BDR team toward "a human-and-agent operating model: agents doing research and personalization at scale" and a "Technical Growth Pod" to "engineer new acquisition loops".Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source

For each event, set a follow-up offer (repricing, assessment or a pharmacist call), a 48-hour follow-up sequence, and a tracked link. Report pipeline per event and cut the ones that do not produce it.

Measurement shows which event formats are worth repeating.

• Long sales cycles hide results

  Track opportunities, not only closes.

• Your websiteSitemap (339 URLs, checked November 4, 2026): 188 blog posts, 41 resources, 36 event pages (dinners, giveaways, a Broker Account Manager Summit), 16 Full Disclosure webinar pages, sign-up pages for the Broker Brief, a Benefits Blueprint and a newsletter, a PBM risk assessment, and a Drug Pathways Engine page. There are blog posts on "legacy PBMs vs SmithRx" and critiques of big-PBM pricing models, but no comparison page against named transparent PBMs, and no case-study library beyond blog posts under "success stories".Source
• HiringVP of Growth Marketing (remote): "PBM is a huge market that never got modern growth marketing." The role builds "a culture of high-velocity testing across messaging, channels, and outreach strategies", finds "the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them", and builds "for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go." It leads the Growth Ops and BDR team toward "a human-and-agent operating model: agents doing research and personalization at scale" and a "Technical Growth Pod" to "engineer new acquisition loops".Source

Publish the next three dates, cut each episode into short clips for LinkedIn and the Broker Brief, write a summary post per episode, and add a "next episode" sign-up.

Clips reach brokers and HR leaders who will not watch an hour, and a schedule builds habit.

• Clips lose nuance

  Link the full recording.

• Your websiteDrug Pathways Engine page: "Every Claim. Its Lowest Net Cost. Every Time." Each claim is checked for the right drug (clinically equivalent alternatives), the right place and the right price, "automatically". The Full Disclosure series ran episodes on open enrollment (September 15, 2026), contract readiness, independent pharmacy and AI in PBMs.Source
• Your websiteTemplate leftovers visible to visitors: article cards show the placeholder word "date" instead of a date (nine times on the homepage, also on the brokers, repricing, contact-sales and Broker Brief pages); the Full Disclosure page shows the builder note "Drop a Collection List into the 'CMS Content' property slot" and an empty "Upcoming" section; the risk assessment headline reads "PRM RISK ASSESSMENT".Source
• Your websiteSitemap (339 URLs, checked November 4, 2026): 188 blog posts, 41 resources, 36 event pages (dinners, giveaways, a Broker Account Manager Summit), 16 Full Disclosure webinar pages, sign-up pages for the Broker Brief, a Benefits Blueprint and a newsletter, a PBM risk assessment, and a Drug Pathways Engine page. There are blog posts on "legacy PBMs vs SmithRx" and critiques of big-PBM pricing models, but no comparison page against named transparent PBMs, and no case-study library beyond blog posts under "success stories".Source

Build an interactive example: a sample prescription, the alternatives checked, the pharmacies compared, the price paths and the final cost, with what a pharmacist reviews and what is automated. Use it in demos and broker training.

Concrete examples build more trust in AI than claims about it.

• Examples seem cherry-picked

  Show an example with small savings too.

• HiringDirector, Product Marketing (remote): leads "go-to-market strategy, product positioning, and sales enablement", defines how SmithRx communicates "to brokers, employers, consultants, and members", leads "the narrative around Artificial Intelligence in healthcare" with "transparent, education-driven messaging that overcomes industry skepticism", and builds "pitch decks, case studies, competitor comparisons".Source
• Your websiteDrug Pathways Engine page: "Every Claim. Its Lowest Net Cost. Every Time." Each claim is checked for the right drug (clinically equivalent alternatives), the right place and the right price, "automatically". The Full Disclosure series ran episodes on open enrollment (September 15, 2026), contract readiness, independent pharmacy and AI in PBMs.Source

Add three asks to each strong review: a reference call, a case study and an introduction to a peer employer or the client's broker. Track savings and asks in the CRM.

Satisfied clients are the most trusted source for new ones.

• Clients feel sold to

  Ask only after strong results.

• HiringAccount management and member support: a Senior Director, Account Management to scale "a high-performing Account Management organization", a Financial Data Analyst for account management, an Account Executive on the Customer Success team "communicating the value of our services in the context of customers' business goals", and Spanish-speaking roles (Bilingual Member Support Specialist in Lehi, UT, and two Bilingual Patient Access Specialists) among 22 open roles on SmithRx's Greenhouse board.Source
• Your websiteHomepage: "The #1 Modern PBM. Radically Transparent. Client-Aligned. Flexible by Design."; its buttons are "Access Account", three login cards (Members, Brokers, Employers) and "Read Case Study"; stats "20%+ Avg. Savings", "4.7/5 Client satisfaction score", "20%+ lower PMPM than the industry benchmark"; one featured case study (a national beverage distributor, 30% average PMPM savings 2023-2025, autoimmune drug costs down 65%). The page has no link to the repricing analysis or the contact-sales page, and its app section offers only "Download iOS App".Source

Give every finalist a decision file: the repricing, the method, contract terms summary, a comparison of models, and a checklist of steps taken. Brokers can add their own analysis.

Helping the committee document its decision removes a reason to delay and makes SmithRx the easy choice to defend.

• Seen as legal advice

  State clearly it is documentation support.

• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source
• Your websitePBM Risk Assessment page: three self-assessments (a top drug comparison worksheet, a "Calculate Your PMPM" calculator, and contract and RFP questions, warning that "free" consultant RFP costs of "up to $7 PMPM" are often built into spread pricing). It is not linked from the homepage or the brokers page.Source
• HiringPricing hires: a Pricing Strategy Director to "craft winning PBM offers, with an emphasis on larger enterprise clients" with the Sales and Proposals teams, and a Vice President, Pricing and Forecasting to ensure SmithRx is "providing the lowest possible drug costs" with "key clients".Source

Load chat only when a visitor clicks a chat button, compress the hero image, and recheck PageSpeed and field data.

Faster first impressions help paid and outbound traffic arriving on phones.

• Fewer chats

  Keep the button visible.

• Google PageSpeedGoogle PageSpeed (mobile, November 4, 2026): performance 59/100 (desktop 88); in the lab phone test the main image appears at 14.9s and the page downloads 2.7 MB, including about 730 KB from the Five9 chat widget. Real Chrome visitors pass Core Web Vitals (largest content 1.5s, INP 103 ms at the 75th percentile), though field LCP is 15% slower than before.Source

Publish a quarterly index of typical net cost ranges for the 50 highest-spend drugs, with method, and let HR leaders compare their own (from the risk assessment worksheet).

Original pricing data earns press and links, and makes the repricing the natural next step.

• Contract confidentiality

  Publish ranges, not contract prices.

• HiringPricing hires: a Pricing Strategy Director to "craft winning PBM offers, with an emphasis on larger enterprise clients" with the Sales and Proposals teams, and a Vice President, Pricing and Forecasting to ensure SmithRx is "providing the lowest possible drug costs" with "key clients".Source
• Your websiteNews page: a $60 million Series C led by Venrock; with Mark Cuban Cost Plus Drug Company, "$9.5 Million in Client Savings Through Innovative Autoimmune Drug Sourcing"; a founding member of the Transparency-Rx coalition. The founder started SmithRx after caring for family members through cancer and specialty medications.Source
• Your websitePBM Risk Assessment page: three self-assessments (a top drug comparison worksheet, a "Calculate Your PMPM" calculator, and contract and RFP questions, warning that "free" consultant RFP costs of "up to $7 PMPM" are often built into spread pricing). It is not linked from the homepage or the brokers page.Source

Let brokers upload a prospect's claims securely in the portal and get an indicative savings range within days, with a full repricing on request. Each use creates a tagged opportunity.

Brokers run the tool for every renewal, which turns the portal into a lead engine.

• Data security

  SOC 2 controls and compliance sign-off.

• HiringVP of Growth Marketing (remote): "PBM is a huge market that never got modern growth marketing." The role builds "a culture of high-velocity testing across messaging, channels, and outreach strategies", finds "the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them", and builds "for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go." It leads the Growth Ops and BDR team toward "a human-and-agent operating model: agents doing research and personalization at scale" and a "Technical Growth Pod" to "engineer new acquisition loops".Source
• Your websiteBrokers page: "Smarter Pharmacy Benefits for Your Clients. Deliver average savings of 20% or more"; three named broker testimonials, one saying "Each of my employers that I've partnered with SmithRx have seen on average a 30% savings in the first year". The only action on the page is "Account Login": no link to the repricing analysis, the contact-sales page or the Broker Brief newsletter sign-up, which all exist elsewhere on the site.Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source

Build a short form (employees, plan type, current PBM, top drugs) that returns an indicative savings range immediately, with a full analysis offered after. Route through brokers where one is named.

An instant answer opens a segment too small for manual analysis.

• Ranges set wrong expectations

  Show wide ranges and the method.

• HiringPricing hires: a Pricing Strategy Director to "craft winning PBM offers, with an emphasis on larger enterprise clients" with the Sales and Proposals teams, and a Vice President, Pricing and Forecasting to ensure SmithRx is "providing the lowest possible drug costs" with "key clients".Source
• Your websiteEmployers page: "Cut Waste. Protect Your Plan. Support Your People.", five "Request Repricer Analysis" links, "our PBM clients save a whopping 30% or more on pharmacy spend in just the first year". The repricing page offers a custom savings comparison, a drug-by-drug cost comparison with the current PBM and a strategy digest from "your historical claims", through a Marketo form; it says "SmithRx clients save 20%+".Source
• Your websitePBM Risk Assessment page: three self-assessments (a top drug comparison worksheet, a "Calculate Your PMPM" calculator, and contract and RFP questions, warning that "free" consultant RFP costs of "up to $7 PMPM" are often built into spread pricing). It is not linked from the homepage or the brokers page.Source

Partner with independent pharmacies in target cities: co-host employer breakfasts, give pharmacists a referral path for employers who complain about their PBM, and feature them in member guides.

Trusted local voices reach employers that brokers and ads miss.

• Network conflicts

  Keep it educational.

• Your websiteDrug Pathways Engine page: "Every Claim. Its Lowest Net Cost. Every Time." Each claim is checked for the right drug (clinically equivalent alternatives), the right place and the right price, "automatically". The Full Disclosure series ran episodes on open enrollment (September 15, 2026), contract readiness, independent pharmacy and AI in PBMs.Source
• Your websiteNews page: a $60 million Series C led by Venrock; with Mark Cuban Cost Plus Drug Company, "$9.5 Million in Client Savings Through Innovative Autoimmune Drug Sourcing"; a founding member of the Transparency-Rx coalition. The founder started SmithRx after caring for family members through cancer and specialty medications.Source

Collect a few consented member stories about white-glove help (a specialty drug found cheaper, a hard prior authorisation solved) and use them on the employers page and in proposals.

Human stories balance savings numbers and support the "Be a hero to your employees" message.

• Health privacy

  Consent, no identifying details unless agreed.

• Your websiteNews page: a $60 million Series C led by Venrock; with Mark Cuban Cost Plus Drug Company, "$9.5 Million in Client Savings Through Innovative Autoimmune Drug Sourcing"; a founding member of the Transparency-Rx coalition. The founder started SmithRx after caring for family members through cancer and specialty medications.Source
• HiringAccount management and member support: a Senior Director, Account Management to scale "a high-performing Account Management organization", a Financial Data Analyst for account management, an Account Executive on the Customer Success team "communicating the value of our services in the context of customers' business goals", and Spanish-speaking roles (Bilingual Member Support Specialist in Lehi, UT, and two Bilingual Patient Access Specialists) among 22 open roles on SmithRx's Greenhouse board.Source