UniCourt sells "real-time state and federal court data", and its court pages say it collects every new filing daily. But the statistics on those pages stop in 2022: the Los Angeles contract page still reports 2021 and 2022 filings and "the top five" attorneys and judges of 2022, and so do the Orange County, Santa Clara and Los Angeles personal injury pages. These pages are where litigators and claims teams land when they search a court, and the new Integrated Marketing Director needs demand-generation offers for exactly those enterprise law firm and insurance buyers.
First action
Regenerate the Los Angeles contract page with 2025 and 2026 figures this week.
How to measure it
Court report downloads
- Now
- –
- Target
- 300 a month
- By
- 90 days
Steps
Pick the first courts
The 20 court and case-type pages with the most search traffic.
Web and SEO manager 1 day
Build the query
Filings by year and rankings from the docket data.
Senior Product Manager, Court Data 1 week
Update the template
Auto-generated summary with "data as of" date.
Web and SEO manager 3 days
Design the report
One court, one case type, PDF and web.
Product Marketing Manager 1 week
Gate and route
Form asks law firm or insurance; routes to campaigns and AEs.
Integrated Marketing Director 2 days
Roll out
All 349 pages on a quarterly refresh.
Web and SEO manager 1 month
Measure
Downloads, meetings and pipeline by court.
Integrated Marketing Director monthly
Why it works
Regenerate the page summaries from UniCourt's own data each quarter: filings by year through 2026, trend by case type, and the most active firms and judges. Then add a gated "2026 litigation report" for each court and case type (full rankings, month-by-month filings, top insurers and defendants by volume) with a form that tags the visitor as law firm or insurance and routes the lead to the right campaign and the regional account executive.
Current numbers prove the "real-time" claim on the pages that already get search traffic, and a court-specific report is an offer a litigator or claims leader actually wants. It gives the demand plan a content asset per court without new writing.
Ready to use
ChecklistCourt page refresh list
[ ] Summary regenerated through the current year [ ] "Data as of" date on every page [ ] Rankings by volume, method explained [ ] Gated report per court and case type [ ] Form: law firm / insurance / other [ ] Leads routed to campaign and regional AE [ ] Quarterly refresh scheduled
Risks and how to handle them
Attorneys object to rankings
Use filing volume only and explain the method on every page.
Thin data in small courts
Show rankings only where counts are meaningful.
Evidence
- Your websiteCourt pages (349 /courts pages in the sitemap): the Los Angeles County Superior Court contract page says "In 2021 ... 109,072 contract cases filed. In 2022, the number of contract cases decreased to 78,881" and lists the top plaintiff and defense attorneys and judges "In 2022". The Orange County and Santa Clara contract pages and the Los Angeles personal injury page also stop at 2022. The same pages say "Every day, UniCourt collects all of the newly filed" cases, offer "real-time case alerts", and end with "Get Bulk Access to Court Data From UniCourt's Enterprise API".Source
- HiringIntegrated Marketing Director (remote, posted October 16, 2026): leads "integrated demand generation campaigns targeting Enterprise Law Firms and Insurance organizations", partnering with the VP of Marketing on a strategy "aligned with UniCourt's annual revenue goals"; channels are "email marketing, webinars, third-party content syndication, promotional partnerships, and industry events"; owns account-based marketing and KPIs for "lead generation, pipeline contribution, and return on marketing investment"; coordinates messaging with Product Marketing.Source
- HiringEvery UniCourt post: "a Legal Data as a Service (LDaaS) company dedicated to unlocking the potential of court data for Am Law 200 firms and Fortune 500 companies", "the only API-first platform in the legal technology market", with "real-time state and federal court data". The team works remotely across the US and India.Source
- HiringSenior Account Executive, Central (posted June 9, 2026): own the Central US territory, "with a focus on large law firms across key metro areas such as Chicago, St. Louis, and Kansas City", selling to "C-Suite executives, knowledge management leaders, and innovation teams". A second Senior Account Executive (posted March 13, 2026) is a "hunter" who will "expand API data subscriptions and our latest analytics SaaS platform".Source