ipa.world website review

14 images could be 9.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

48 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

About 405 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

23 KiB could be saved by minifying CSS.

19 KiB could be saved by minifying JavaScript.

3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 289 KiB and 127 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

2 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 36.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “International Psychoanalytical Association The world’s prim…”.

The page becomes fully interactive after 39.2 s. Good is under 3.8 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 11.7 MB in 62 requests on a phone: images 10.5 MB (29), scripts 684 KiB (11) and fonts 428 KiB (4). Under 2 MB keeps phones on slow connections fast.

5 images weigh 8.3 MB together. On a phone connection a single image that size takes seconds.

6 images are downloaded at several times the size a phone draws them, for example Tribute to Florence Guignard.jpg at 2,732 px wide, shown at 370 px. Resized copies would save about 6.2 MB.

13 images (9.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

8 images further down the page (6.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.33 g of CO₂e: 399.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 11 <h1> headlines (“Welcome to the IPA Member Area”, “IPA” and “Psychoanalysis”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

5 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 79 pages on ipa.world and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/, /ipa/IPADev/Home/Dev/Home.aspx and /IPADev all use the title “Home”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

/IPADev/Events/Podcasts, /ipa/IPADev/About__Us/Dev/Our_Org/The_IPA.aspx, /ipa/IPADev/About__Us/Governance/Dev/Our_Org/Governance_Page.aspx, /ipa/IPADev/About__Us/Committees/Dev/Our_Org/Committees/CommitteesNew_b.aspx, /ipa/IPADev/Psychoanalysis/Dev/About_Psychoanalysis/About_Psychoanalysis.aspx and /ipa/IPADev/Psychoanalysis/What_is_Psychoanalysis/Dev/About_Psychoanalysis/What_is_Psychoanalysis.aspx and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/ipa/IPADev/Home/Dev/Home.aspx and /IPADev use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

5 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Large scripts ship without source maps.

1 link to other sites is dead, for example http://twitter.com/IPAonline (500).

HSTS is set, but max-age is 30 days; one year is the recommended minimum.

10 links go through two or more redirects, for example https://www.ipa.world/IPADev/Events/Podcasts.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ipa.world is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

ipa.world has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ipa.world's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 356 words of visible text.

DMARC is set to p=none, so mail pretending to be ipa.world is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.