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mulphilog.com website review
Visit site (opens in a new tab)Reviewed 26 October 202639 issues · 88 checks
This review found 39 issues worth fixing on mulphilog.com, 16 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 159 ms |
| May 16, 2026 | 160 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 159 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 155 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 157 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 157 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 156 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 151 ms |
| Oct 24, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.4 s
4.5 s
5.6 s
6.7 s
7.9 s
9.0 s
Speed
Use efficient cache lifetimes
6.4 s · 8.5 MB53 files are served with short cache lifetimes, so returning visitors download them again (8.5 MB).
Render-blocking requests
4.5 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.
Reduce unused JavaScript
1.5 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Reduce unused CSS
2.1 s · 432 KiBAbout 432 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Font display
1.8 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.8 s).
Minify JavaScript
1.1 MB1.1 MB could be saved by minifying JavaScript.
Improve image delivery
350 ms · 745 KiB23 images could be 745 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 80). Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Facebook and JSDelivr CDN and others), adding 585 KiB and 248 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 443 ms of it running JavaScript. That is comfortably low.
Server response: 459 ms
459 msYour server sent the HTML in 459 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.1 s
15.1 sYour largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Building Stronger Connections with Innovative Global Soluti…”.
Time to Interactive: 39.0 s
39.0 sThe page becomes fully interactive after 39.0 s. Good is under 3.8 s.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 264 ms
264 msReal visitors wait 264 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 159 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 106 ms
106 msScripts block the page for only 106 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.034
0.034The layout barely moves while loading (CLS 0.034, good is under 0.1).
Images and page weight
Page weight: 9.1 MB in 71 requests
9.1 MBYour homepage downloads 9.1 MB in 71 requests on a phone: images 4.9 MB (42), scripts 3.0 MB (11) and fonts 633 KiB (13). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.
20 images in older formats
20 images (3.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
18 images below the first screen load straight away
18 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images far larger than shown
286 KiB5 images are downloaded at several times the size a phone draws them, for example Glhc2kXX05yE1ABWpusyYK91UqIsht9L7xIwJbr4.png at 512 px wide, shown at 70 px. Resized copies would save about 286 KiB.
About 2.6 g of CO₂ per visit
2.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.59 g of CO₂e: 311.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (33 elements)
All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
28 form fields without a label
28 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h6, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
49 internal links, 14 external
The homepage links to 49 pages on mulphilog.com and 14 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “M&P is Pakistan’s trusted express logistics company, offering nationwide delivery, COD, international courier, and frei…”.
One H1 headline
Your main headline reads: “Building Stronger Connections with Innovative Global Solutions.”.
Title: 48 characters
Your title is a healthy 48 characters: “Best Express Logistics Company in Pakistan | M&P”.
Canonical URL set
The canonical URL is https://mulphilog.com/.
Structured data in place
Structured data found: Corporation and LocalBusiness.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mulphilog.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.mulphilog.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
1 linked page is broken
Your homepage links to https://www.mulphilog.com/careers, which answers with an error. Visitors hit a dead end and search engines drop it.
3 pages point its canonical at the homepage
https://www.mulphilog.com/about-us/our-leadership, https://www.mulphilog.com/about-us/timeline and https://www.mulphilog.com/about-us/locations declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
1 page without a meta description
https://www.mulphilog.com/contact-us has no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
https://www.mulphilog.com/contact-us, https://www.mulphilog.com/about-us/our-leadership, https://www.mulphilog.com/about-us/timeline, https://www.mulphilog.com/about-us/locations, https://www.mulphilog.com/about-us/life-at-m&p and https://www.mulphilog.com/courier and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
3 checks passed
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error: <svg> attribute viewBox: Expected number, "0 0 40px 40px".”.
9 distorted images
9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 13-field form
Your longest form asks for 13 fields (0 required). Every extra field lowers completion.
Only about 122 words
The homepage has only about 122 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
9 calls to action
The homepage has 9 calls to action, for example “Contact”, “[email protected]” and “Get A Quote Now!”.
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks, 16 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 4 phone links and 3 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mulphilog.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on mulphilog.com, including 18 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.