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mulphilog.com website review

Visit site (opens in a new tab)Reviewed 26 October 202639 issues · 88 checks

This review found 39 issues worth fixing on mulphilog.com, 16 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
165 ms148 msMay 9Oct 24152 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026159 ms
May 16, 2026160 ms
May 23, 2026162 ms
May 30, 2026163 ms
Jun 6, 2026162 ms
Jun 13, 2026159 ms
Jun 20, 2026155 ms
Jun 27, 2026155 ms
Jul 4, 2026155 ms
Jul 11, 2026156 ms
Jul 18, 2026156 ms
Jul 25, 2026157 ms
Aug 1, 2026158 ms
Aug 8, 2026157 ms
Aug 15, 2026156 ms
Aug 22, 2026155 ms
Aug 29, 2026155 ms
Sep 5, 2026156 ms
Sep 12, 2026156 ms
Sep 19, 2026154 ms
Sep 26, 2026153 ms
Oct 3, 2026151 ms
Oct 10, 2026150 ms
Oct 17, 2026151 ms
Oct 24, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mulphilog.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mulphilog.com at 1.1 s1.1 s
  2. mulphilog.com at 2.2 s2.2 s
  3. mulphilog.com at 3.4 s3.4 s
  4. mulphilog.com at 4.5 s4.5 s
  5. mulphilog.com at 5.6 s5.6 s
  6. mulphilog.com at 6.7 s6.7 s
  7. mulphilog.com at 7.9 s7.9 s
  8. mulphilog.com at 9.0 s9.0 s

Speed

8 to fix56
  • Use efficient cache lifetimes

    6.4 s · 8.5 MB

    53 files are served with short cache lifetimes, so returning visitors download them again (8.5 MB).

  • Render-blocking requests

    4.5 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Reduce unused JavaScript

    1.5 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Reduce unused CSS

    2.1 s · 432 KiB

    About 432 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Font display

    1.8 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.8 s).

  • Minify JavaScript

    1.1 MB

    1.1 MB could be saved by minifying JavaScript.

  • Improve image delivery

    350 ms · 745 KiB

    23 images could be 745 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Facebook and JSDelivr CDN and others), adding 585 KiB and 248 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 443 ms of it running JavaScript. That is comfortably low.

  • Server response: 459 ms

    459 ms

    Your server sent the HTML in 459 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.1 s

    15.1 s

    Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Building Stronger Connections with Innovative Global Soluti…”.

  • Time to Interactive: 39.0 s

    39.0 s

    The page becomes fully interactive after 39.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 264 ms

    264 ms

    Real visitors wait 264 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 37 images without width and height

    37 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 159 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 106 ms

    106 ms

    Scripts block the page for only 106 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 9.1 MB in 71 requests

    9.1 MB

    Your homepage downloads 9.1 MB in 71 requests on a phone: images 4.9 MB (42), scripts 3.0 MB (11) and fonts 633 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 20 images in older formats

    20 images (3.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 18 images below the first screen load straight away

    18 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images far larger than shown

    286 KiB

    5 images are downloaded at several times the size a phone draws them, for example Glhc2kXX05yE1ABWpusyYK91UqIsht9L7xIwJbr4.png at 512 px wide, shown at 70 px. Resized copies would save about 286 KiB.

  • About 2.6 g of CO₂ per visit

    2.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.59 g of CO₂e: 311.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8692
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 28 form fields without a label

    28 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 49 internal links, 14 external

    The homepage links to 49 pages on mulphilog.com and 14 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “M&P is Pakistan’s trusted express logistics company, offering nationwide delivery, COD, international courier, and frei…”.

  • One H1 headline

    Your main headline reads: “Building Stronger Connections with Innovative Global Solutions.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Best Express Logistics Company in Pakistan | M&P”.

  • Canonical URL set

    The canonical URL is https://mulphilog.com/.

  • Structured data in place

    Structured data found: Corporation and LocalBusiness.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mulphilog.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.mulphilog.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

Other pages

4 to fix55
  • 1 linked page is broken

    Your homepage links to https://www.mulphilog.com/careers, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages point its canonical at the homepage

    https://www.mulphilog.com/about-us/our-leadership, https://www.mulphilog.com/about-us/timeline and https://www.mulphilog.com/about-us/locations declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 1 page without a meta description

    https://www.mulphilog.com/contact-us has no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.mulphilog.com/contact-us, https://www.mulphilog.com/about-us/our-leadership, https://www.mulphilog.com/about-us/timeline, https://www.mulphilog.com/about-us/locations, https://www.mulphilog.com/about-us/life-at-m&p and https://www.mulphilog.com/courier and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8885
  • 8 small tap targets

    8 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error: <svg> attribute viewBox: Expected number, "0 0 40px 40px".”.

  • 9 distorted images

    9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix90
  • A 13-field form

    Your longest form asks for 13 fields (0 required). Every extra field lowers completion.

  • Only about 122 words

    The homepage has only about 122 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “[email protected]” and “Get A Quote Now!”.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks, 16 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mulphilog.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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