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multipoint.com.ar website review
Visit site (opens in a new tab)Reviewed 23 October 202655 issues · 98 checks
This review found 55 issues worth fixing on multipoint.com.ar, 24 of them high impact, across 98 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 278 ms |
| May 9, 2026 | 280 ms |
| May 16, 2026 | 273 ms |
| May 23, 2026 | 271 ms |
| May 30, 2026 | 273 ms |
| Jun 6, 2026 | 278 ms |
| Jun 13, 2026 | 292 ms |
| Jun 20, 2026 | 290 ms |
| Jun 27, 2026 | 300 ms |
| Jul 4, 2026 | 303 ms |
| Jul 11, 2026 | 301 ms |
| Jul 18, 2026 | 306 ms |
| Jul 25, 2026 | 278 ms |
| Aug 1, 2026 | 268 ms |
| Aug 8, 2026 | 269 ms |
| Aug 15, 2026 | 261 ms |
| Aug 22, 2026 | 253 ms |
| Aug 29, 2026 | 239 ms |
| Sep 5, 2026 | 233 ms |
| Sep 12, 2026 | 235 ms |
| Sep 19, 2026 | 230 ms |
| Sep 26, 2026 | 240 ms |
| Oct 3, 2026 | 250 ms |
| Oct 10, 2026 | 274 ms |
| Oct 17, 2026 | 286 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
Speed
Improve image delivery
2.7 s · 3.2 MB42 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 675 KiB25 files are served with short cache lifetimes, so returning visitors download them again (675 KiB).
Render-blocking requests
1.4 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Reduce unused CSS
1.2 s · 167 KiBAbout 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, clearsale.com.br and Hotjar and others), adding 1.7 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Google CDN adds 391 ms
391 msGoogle CDN costs a phone 391 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 435 ms. During a long task the page ignores taps.
clearsale.com.br adds 257 ms
257 msclearsale.com.br costs a phone 257 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,049 HTML elements
The page has 2,049 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 109 ms
109 msGoogle Tag Manager costs a phone 109 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 27 KiB27 KiB could be saved by minifying CSS.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 190 ms
190 msYour server sent the HTML in 190 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.4 s
17.4 sYour largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cyber Monday 2026”.
Time to Interactive: 36.2 s
36.2 sThe page becomes fully interactive after 36.2 s. Good is under 3.8 s.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 961 ms
961 msScripts block taps and scrolling for 961 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 334 ms
334 msReal visitors wait 334 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
50 images without width and height
50 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 278 ms to 286 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.7 MB in 198 requests
7.7 MBYour homepage downloads 7.7 MB in 198 requests on a phone: images 4.1 MB (67), scripts 2.6 MB (45) and other files 611 KiB (66). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
265_265-Parlante-Samsung-WiFi-Speaker-LS_2_(2).webp weighs 620 KiB. On a phone connection a single image that size takes seconds.
8 images far larger than shown
1.1 MB8 images are downloaded at several times the size a phone draws them, for example 265_265-Parlante-Samsung-WiFi-Speaker-LS_2_(2).webp at 3,000 px wide, shown at 296 px. Resized copies would save about 1.1 MB.
6 images below the first screen load straight away
6 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 263.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
7 buttons without a name
7 buttons have no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (110 elements)
All page content should be contained by landmarks: 110 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
31 form fields without a label
31 form fields have no label, so screen readers announce an empty box and autofill guesses.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (10 elements)
Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 14 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (10 characters)
Your title is only 10 characters: “Multipoint”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (328 characters)
Your meta description is 328 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
366 internal links, 9 external
The homepage links to 366 pages on multipoint.com.ar and 9 external pages.
3 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.multipoint.com.ar/sitemap/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,298 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://multipoint.com.ar/llms.txt (18 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://multipoint.com.ar/tienda/mercadopago-18-cuotas-sin-interes and https://multipoint.com.ar/tienda/accesorios-tv have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
https://multipoint.com.ar/tienda/ofertas-multipoint and https://multipoint.com.ar/tienda/mercadopago-18-cuotas-sin-interes took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 329 words of copy
The homepage carries about 329 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Galaxy Book 4 Series” and “Galaxy Book 3 Series”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at multipoint.com.ar, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 55 issues on multipoint.com.ar, including 22 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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