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multiplica.com website review

Visit site (opens in a new tab)Reviewed 31 October 202636 issues · 84 checks

This review found 36 issues worth fixing on multiplica.com, 11 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.3 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
126 ms84 msMay 9Oct 24111 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026100 ms
May 16, 202689 ms
May 23, 202699 ms
May 30, 2026105 ms
Jun 6, 2026106 ms
Jun 13, 2026113 ms
Jun 20, 2026105 ms
Jun 27, 2026105 ms
Jul 4, 2026100 ms
Jul 11, 202696 ms
Jul 18, 202699 ms
Jul 25, 202699 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202695 ms
Aug 29, 2026118 ms
Sep 5, 2026121 ms
Sep 12, 2026119 ms
Sep 19, 2026121 ms
Sep 26, 2026106 ms
Oct 3, 2026115 ms
Oct 10, 2026107 ms
Oct 17, 2026107 ms
Oct 24, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of multiplica.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. multiplica.com at 0.6 s0.6 s
  2. multiplica.com at 1.3 s1.3 s
  3. multiplica.com at 1.9 s1.9 s
  4. multiplica.com at 2.6 s2.6 s
  5. multiplica.com at 3.2 s3.2 s
  6. multiplica.com at 3.9 s3.9 s
  7. multiplica.com at 4.5 s4.5 s
  8. multiplica.com at 5.2 s5.2 s

Speed

7 to fix71
  • Use efficient cache lifetimes

    7.7 s · 2.9 MB

    130 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

  • Improve image delivery

    1.8 s · 589 KiB

    12 images could be 589 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 358 KiB

    About 358 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 292 ms

    292 ms

    Google Tag Manager costs a phone 292 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and multiplicaservices.com and others), adding 837 KiB and 422 ms of main-thread time.

  • Minify CSS

    150 ms · 28 KiB

    28 KiB could be saved by minifying CSS.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 608 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Explora Agentic Experience”.

  • Time to Interactive: 11.1 s

    11.1 s

    The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 24 images without width and height

    24 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 100 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

  • Total Blocking Time: 54 ms

    54 ms

    Scripts block the page for only 54 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix78
  • Page weight: 3.7 MB in 160 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 160 requests on a phone: images 2.4 MB (105), scripts 886 KiB (27) and fonts 247 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (494 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (411 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8391
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 100 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 5 H1 headlines

    There are 5 <h1> headlines (“Experiencias que entienden, deciden y actúan en t…”, “Experiencias que generan valor en el negocio” and “Diseñamos lo que sigue. Construimos lo que genera…”). One clear main headline is easier for people and search engines.

  • 106 internal links, 6 external

    The homepage links to 106 pages on multiplica.com and 6 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Consultora digital Multiplica. Sumamos IA, UX, estrategia, growth y talento para crear productos digitales que impulsan…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Consultora digital Multiplica | Innovación y estrategia”.

  • Canonical URL set

    The canonical URL is https://multiplica.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://multiplica.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (845 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://multiplica.com/llms.txt (10 KiB, 81 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://multiplica.com/industrias has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://multiplica.com/proyectos, https://multiplica.com/academy-by-multiplica-aprendizaje-que-activa-capacidades, https://multiplica.com/nosotros, https://multiplica.com/por-que-multiplica, https://multiplica.com/un-ecosistema-de-partners-para-activar-impacto-real and https://multiplica.com/talento have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://multiplica.com/industrias took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 7 small tap targets

    7 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “w is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 20 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 560 words of copy

    The homepage carries about 560 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at multiplica.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
DigitalOcean

Upkeep, stack, hiring and company data from programmable.info

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