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reecebathandkitchen.com website review
Visit site (opens in a new tab)Reviewed 19 October 202646 issues · 75 checks
This review found 46 issues worth fixing on reecebathandkitchen.com, 24 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
51FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.2 s |
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 4.7 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.7 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 5.1 s |
| Sep 19, 2026 | 5.0 s |
| Sep 26, 2026 | 4.9 s |
| Oct 3, 2026 | 5.0 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 179 ms |
| May 9, 2026 | 172 ms |
| May 16, 2026 | 166 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 164 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 170 ms |
| Jun 27, 2026 | 173 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 180 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 183 ms |
| Aug 1, 2026 | 187 ms |
| Aug 8, 2026 | 189 ms |
| Aug 15, 2026 | 190 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 182 ms |
| Sep 12, 2026 | 184 ms |
| Sep 19, 2026 | 186 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 188 ms |
| Oct 17, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
72.0 s · 10.4 MBAbout 10.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 72.0 s faster on a phone.
Avoid multiple page redirects
46.5 sThe page goes through 1 redirect before it starts loading, costing about 46.5 s. Link and advertise the final URL directly.
Reduce unused CSS
2.9 s · 291 KiBAbout 291 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Mobile performance score: 15
15/100Your mobile performance score is 15 (desktop: 10). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 384 ms. During a long task the page ignores taps.
4 third-party services on the page
4 third-party services load with your homepage (Other Google APIs/SDKs, Google CDN and fiservapps.com and others), adding 206 KiB and 115 ms of main-thread time.
Document request latency
5 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.80
0.80For real visitors the layout shifts by 0.80 (75th percentile). Good is under 0.1.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 81.2 s
81.2 sThe first text or image appears after 81.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 92.2 s
92.2 sYour largest element takes 92.2 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 81.2 s
81.2 sVisually, the page fills in at 81.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 92.3 s
92.3 sThe page becomes fully interactive after 92.3 s. Good is under 3.8 s.
Cumulative Layout Shift: 1.031
1.031The layout shifts by 1.031 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 620 ms
620 msScripts block taps and scrolling for 620 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 179 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 410 ms
410 msReal visitors wait 410 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 17.5 MB in 225 requests
17.5 MBYour homepage downloads 17.5 MB in 225 requests on a phone: scripts 15.1 MB (168), fonts 818 KiB (4) and stylesheets 621 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 5.0 g of CO₂ per visit
4.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.96 g of CO₂e: 595.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
ARIA progressbar nodes must have an accessible name (12 elements)
ARIA progressbar nodes must have an accessible name: 12 elements on the page fail this check, rated serious by axe-core.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “reece.com”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.reece.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.reece.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
37 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 146 words
The homepage has only about 146 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Book a consultation”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reecebathandkitchen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on reecebathandkitchen.com, including 17 speed issues, 7 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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