thehiveinc.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

29 files are served with short cache lifetimes, so returning visitors download them again (25.6 MB).

8 third-party services load with your homepage (audioeye.com, website-files.com and cloudfront.net and others), adding 27.6 MB and 880 ms of main-thread time.

website-files.com costs a phone 150 ms of main-thread work and 27.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

15 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

audioeye.com costs a phone 682 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 257 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

5 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

37 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 28.0 MB in 98 requests on a phone: media 25.5 MB (2), images 1.4 MB (29) and scripts 708 KiB (39). Under 2 MB keeps phones on slow connections fast.

6920b88eb012dea1bb2880c2_Crumps_Hero Thumbail_1920x1080-p-50 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (81 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 7.94 g of CO₂e: 952.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 22 pages on thehiveinc.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.thehiveinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.thehiveinc.com/case/cooling-sauce, https://www.thehiveinc.com/case/gutsylicious, https://www.thehiveinc.com/case/make-things-interesting, https://www.thehiveinc.com/case/real-bonds-grow-here, https://www.thehiveinc.com/case/snack-it-up and https://www.thehiveinc.com/case/rise-to-shine and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 209 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.