thehog.com website review

Your mobile performance score is 60 (desktop: 97). Pages that score under 90 lose visitors before the first paint.

About 73 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 570 ms faster on a phone.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 263 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Google Tag Manager, Pardot and instant.page and others), adding 409 KiB and 269 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

2 images could be 20 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

Desktop scores 97 but mobile only 60. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.287 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 7 <h1> headlines (“”, “Stripe Hog SH8000” and “Stripe Hog SK8000”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

There is no robots.txt at thehog.com/robots.txt, the first file search crawlers ask for.

10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

6 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 107 pages on thehog.com and 12 external pages.

There is no https://thehog.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sh15.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sk15.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sh8000.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sk8000.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sh7500.html and https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sk3000.html and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sh15.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sk15.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sh8000.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sk8000.html, https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sh7500.html and https://thehog.com/equipment/rubber-and-paint-removal/stripe-hog-sk3000.html and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v5.6.3/css/all.css' from origin 'https://thehog.com' …”.

Social proof on the homepage: 18 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 270 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.